Step2 Takes “American Made” International

On February 23, 2014, Crain’s Cleveland ran an article highlighting Step2’s continued commitment to bring our play toys to hungry overseas markets like China.  As referenced in the article, we believe that our kid’s toys are perfect for the Chinese consumer who is interested in toys that promote developmental growth.

Last week, Step2 hosted two high ranking Chinese CCLC (Certification Center of Light Industry Council) Inspectors at our Streetsboro and Perrysville facilities.  While here the Inspectors audited our Design, Engineering, Safety, Quality and Manufacturing processes.  We are proud to report that both of our facilities passed the audit clearing the way for the next step, testing of our products at the Shanghai Toy Testing lab.  When testing is completed, the CCLC will certify our products as having met their Toy Safety Standards and enable our continued growth in the Chinese market.

meeting at Step2 about international growth

To our knowledge, no other US toy manufacturer has tackled an endeavor of this size. While others are importing more of their product for sale in the US markets, we are keeping production here in the US and exporting to strong international markets like China.

group picture with Step2 ride-on toys

Rounding out our international week here at Step2, we were visited by four international business students from Ohio University along with their Professors and Department Chief.  This visit marked the midway point of their semester, where they are tackling a hypothetical international distribution problem presented to them by Step2. We are excited to be helping the next generation of entrepreneurs start thinking about on-the-job issues they may encounter.

students at step2

Step2 remains focused to find creative ways to support international growth.  Whether it is investing time to a collegiate program at the state level or dedicating resources to quality and safety to bring our product to new markets, we are committed to the expansion of Step2 products at home and abroad.

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