Step2 Discovery Features Move-a-Mals™, Wood and Plastic Kitchens, Play Water Table, Easel, and Wooden Playhouse at 2018 Nuremburg International Toy Fair.
NUREMBERG, Germany – January 31, 2018: Step2 features its first energy burning product line for children: Move-a-Mals™. Four personified and emotive animal friends make up the collection. Each help develop specific sensory and gross motor skills.
Launching with the tagline “Let’s Move! Let’s Play!” Move-a-Mals™ are a one of a kind product line that encourage kids to burn off energy. “We created each Move-a-mal™ with a specific gross motor activity in mind,” says Bob Jourdian, Vice President of Research and Development at Step2. “We began defining this area as ‘energy burners’; encouraging physical development through active play.” Move-a-Mal™ Bouncer, Move-a-Mal™ Scoots, Move-a-Mal™ Slidey and Move-a-Mal™ Rocky each focus on a specific movement and skill.
Move-a-Mals™ Bouncer: Keep your little ones active with Step2’s twist on a toddler trampoline. Featuring a contoured platform with easy-grip handle bars, Bouncer offers a safe and fun way to bounce away excess energy and learn through play.
Move-a-Mals™ Scoots: This loveable toddler-powered foot-to-floor keeps little bodies on the move. Featuring four Swivel casters, Scoots allows little ones to build balance with confidence.
Move-a-Mals™ Slidey: Enhancing active climb and slide play, Slidey is a mini-slide featuring a molded-in dinosaur fossil shape to help infuse STEM play.
Move-a-Mals™ Rocky: With a focus on enhancing core strength, balance and coordination, Rocky is Step2’s first 360-degree rocker. The sturdy design prevents tipping or over-rocking for a safe and comfortable 360-degree ride.
Move-a-Mals™ provide a whimsical story to enhance toddler playtime. Jourdian says, “when we combined the idea of character with ‘energy burners’ we found kids became engaged in creating their own imaginative stories with the characters as they played.”
Some can scoot, and some can glide.
Some let you bounce, some let you slide.
However you move, there’s a friend for you,
Because Move-A-Mals love moving, too!
Step2 Move-a-Mals™ will be available in Fall 2018 with an MSRP of $24.99 – $49.99 USD.
Featured at the 2018 Nuremberg International Toy Fair
Step2 Grand Walk In Wood Kitchen
This rendition of a Step2 classic has kids enjoying role play from all aspects. The Grand Walk In Wood Kitchen is a beautiful, and durable, painted wood kitchen that allows children a larger space to play. Featuring realistic elements of today’s modern kitchen, this wood kitchen includes an electronic “glass” stove burner, an extended breakfast bar, a goose-neck style faucet and sink.
The Grand Walk In Wood Kitchen includes 15-piece accessory set and is only available online at Amazon.com, Walmart.com and Step2.com with an MSRP of $299.99 USD.
Step2’s newest all-in-one water table let’s kid’s imaginations set sail for a sunny vacation on the Caribbean Seas. The large footprint lets several kids play together, encouraging social and sharing skills. Little ones can send the included figures for a deep-sea dive off the diving board, or down the spiral slide. The front area of the table doubles as a sand pit for beach fun. Kids can escape the sun with the included umbrella.
Including many play accessories, The Fiesta Cruise Water Table with Umbrella™ is only available at Toys”R”Us with a MSRP of $79.99 USD in Spring 2018.
Backyard Discovery welcomes the Spring Cottage to their playhouse line up. This beautiful cottage design adds a touch of playfulness to any backyard. The full-size door with spring hinges and audible doorbell lets little homeowners greet visitors. Kids can serve up treats at the snack window with attached bench. Your little gardener can show off their green thumb by planting flowers or veggies in the window box. The indoor kitchen is complete with a cutting board and sliceable fruit, as well as a mounted sink and stove.
The Spring Cottage is made of 100% Cedar construction and FSC Lumber, and is available April 2018 at backyarddiscovery.com with a MSRP of $699.99 USD.
About Step2 Discovery, LLC
Step2 Discovery, LLC., headquartered in Streetsboro, OH, is the largest outdoor toy company in North America. Step2 Discovery holds leading market share positions in swing sets, playhouses, activity tables, play kitchens and ride-ons, as well as outdoor home and garden products. Step2 Discovery is privately held by Aterian Investment Partners based in New York, NY.
About The Step2 Company, LLC
Headquartered in Streetsboro, OH, The Step2 Company, LLC. is the largest American manufacturer of preschool and toddler-aged toys. Step2 is also the largest rotational molder of plastics in North America. Since beginning operations in 1991 with five employees, Step2 has grown to its present 800+ full-time employees. Step2 distributes its products to select retailers in the U.S., as well as Canada and over 70 other countries.
To learn more about Step2 and its products, visit www.step2.com.
About Backyard Discovery
Backyard Discovery is the largest designer, manufacturer, distributor and installer of play sets in North America. Founded in 1968 and headquartered in Pittsburg, KS, Backyard Discovery designs and manufactures consumer products including swing sets, playhouses, patio products and sheds. Backyard Discovery leverages its sister company GoConfigure (Installations, Inc.). Backyard Discovery employs approximately 300 people.
Interim Media Contact:
Vice President of Marketing and Strategic Planning | The Step2 Company, LLC.
10010 Aurora-Hudson Rd.
Streetsboro, Ohio 44241 USA
T: +1 330 656 0440 x3327