Category Archives: Just BeCause

Our passion is making charitable contributions to help support kids and families. Helping kids is how we plan on providing for a brighter tomorrow.

Splash Up Some Love for Saving Tiny Hearts

For almost six years, Step2 has partnered with the Saving Tiny Hearts Society (StHS) to raise money  to fund research  around congenital heart defects (CHD). CHD is the number one birth defect in the United States and the world, and is also the most fatal childhood disease. A child is born with CHD every 15 minutes and 100,000 of them will not survive to celebrate their first birthday.  Thousands more will not make it to adulthood.  Research can change those numbers and that is why we are committed to this cause and have been for such a long time.

Two and a half years ago, the Step2 family was also personally impacted  by CHD.  Tena the Director of Online Marketing has a son named Myles who was born with CHD. In the first seven months of Myles’ life, he underwent three heart surgeries and one heart catheterization. Myles will have one more surgery before he is ready to go off to kindergarten.

Since learning about Myles’ diagnoses during her 20 week ultrasound, StHS has offered Tena and her family hope, support, and information about the importance of CHD research. We appreciate StHS and consider them an extension of our family at Step2.  Saving tiny Hearts has raised $2 million in last nine years for CHD research.  They have no paid employees and $0.98 of every dollar raised is put into research efforts.

Each year, we try to find new and creative ways to raise money for StHS..  In 2014, we will be donating a portion of the sales from each Tropical Island Resort to StHS. Also, the packaging of the product features a very special guest that is near and dear to our hearts – Myles! You can check him out rocking his scar on the packaging of this product along with the StHS logo.  This product is available online or in-store at Walmart.

Saving Tiny Hearts

When you decide to purchase the Tropical Island Resort you will not only be buying a splash-tastic water table for your kiddos, but you’ll also be supporting a cause to save the lives of tiny heart superheroes all over the world.

Find out more information on how you can help support this worthy cause by visiting StHS’s website.

Step2 and Infantino Proudly Announce the Everybody Plays 2013 Participants

Everybody Plays

Everybody Plays is a campaign that celebrates the uniqueness of all babies and children. This is the third year that Step2 and Infantino have proudly teamed up to promote the inclusion of all children on packaging and advertisements. As in years past, Step2 and Infantino held an open online casting call for participation in this year’s photo shoot. New to the casting call for 2013, entrants were asked to submit an essay describing how they teach self-acceptance and the acceptance of others to family and community. In addition, one entry was selected to receive an all-expenses-paid trip to San Diego to partake in the Everybody Plays photo shoot.

After a long and extremely difficult selection process, three-year-old Chloe “Coco” from Roseville, CA was selected as the winner of the all-expenses-paid trip to San Diego. Chloe’s mom’s and dad’s essay about their acceptance of their daughter Chloe’s special needs, and their subsequent adoption of Olivia, another child with special needs, was moving. Her infectious smile and strength proves that she can change the world and reduce the stigma surrounding children with special needs.


Everybody Plays


All of the stories that were submitted were powerful and inspiring. In addition to Coco, we are pleased to announce the following children will be joining us at Balboa Park in sunny San Diego on September 25th and 26th for the Everybody Plays 2013 photo shoot. These adorable children will be photographed by photojournalist and celebrity-blogger Kelle Hampton with Step2 and Infantino products.

Everybody Plays 2013 Participants (In Alphabetical Order):

Aaliyah, La Puente, CA
Aiden, Santa Barbara, CA
Alice & Charlie, Lakewood, CA
Alice, Saint Charles, MI
Apollo, Bellingham, WA
Aubrey, Long Beach, CA
Bentley, Cathedral City, CA
Bobby, Chicago, IL
Cassidy & Charlotte, San Fransisco, CA
Charlie, Davis, CA
Charlotte, Reseda, CA
Cody, Santa Clarita, CA
Curtis, Encinitas, CA
David & Jonathan, Arroyo Grande, CA
Emily, San Bernardino, CA
Emma, Valencia, CA
Ezekiel, Windsor, CA
Findlay, San Diego, CA
Finn, Vista, CA
Grace, Palos Park, IL
Hannah & Jedidiah, Carpinteria, CA
Isabelle & Elizabeth, Windsor, CA
Jake,Littleton, CO
Jaxon, Simi Valley, CA
Jordyn, Santa Paula, CA
Joy, Dayton, OH
Jude & Izzy, Ferndale, WA
Kalissa & Hayley, Los Angeles, CA
Kingston, Hermosa Beach, CA
Lee, West Covina, CA
Leila, Edmonds, WA
Liam, Pasadena, CA
Louis, San Diego, CA
Lydia, La Mesa, CA
Makenzy & Skyler, San Marcos, CA
Marielle, San Diego, CA
Mason, Los Alamitos, CA
Matthew, Sunnyvale, CA
Natalie, Chula Vista, CA
Nathan, Simi Valley, CA
Oliver, Yuma, AZ
Parisa, Los Gatos, CA
Ryder, San Marcos, CA
Rylee, Lomita, CA
Savannah, Salem, MA
Sofia & Joaquin, Rocklin, CA

Our heartfelt thanks to everyone who submitted an essay – each one was truly beautiful and inspiring. Congratulations to all of the 2013 Everybody Plays participants. Thank you for inspiring us to continue to show the world the power of acceptance of children everywhere. Step2 and Infantino look forward to sharing the beautiful pictures of these amazing children in 2014.