Here at Step2, we’re firm believers in giving back to our community. It gives us great joy to volunteer our time to organizations that help little ones, which is why we participated in the Change Bandits campaign and Have a Heart, Do Your Part Radiothon for Akron Children’s Hospital. The mission of the Change Bandits program was to kick off the radiothon by encouraging schools, businesses, individuals and families to “rob” their friends, loved ones and co-workers of spare change. All of the change was collected the night before the radiothon.
We managed to collect $323.23 around our office and our CEO matched the amount to support this worthy cause.
On February 14, 2015 we spread the love by answering phones at the radiothon. The pledges from the radiothon and amount raised from the Change Bandits are used to fund patient care, research and buy child-size medical equipment.
Through the generosity of callers, participants in the Change Bandits campaign and volunteers of the radiothon, $481,277.98 was raised for Akron Children’s Hospital.
Thank you to our employees and other participants that donated their change and time to answer calls for this heartfelt initiative.
Everyone is beautiful, no matter what their abilities or what they look like. Here at Step2, acceptance is key and we’re inspired by Katie Driscoll, founder of Changing the Face of Beauty. We first met Katie and her daughter Grace during our 2013 Everybody Plays Campaign that showcased the beauty, happiness and uniqueness of differently-abled children at play.
Changing the Face of Beauty is a movement that focuses on showing the world how beautiful all people are. It’s their mission to encourage companies to cast children and young adults with different abilities as models in their advertisements. In the beginning of 2015, Changing the Face of Beauty launched a campaign called #IMREADY and invited 15 national retailers in 2015 to hire differently-abled models.
So far 37 companies have committed to featuring models of all abilities in their ads. To challenge a company to participate, just post a picture and tag your favorite retailer along with the #IMREADY hashtag.
We’ve always believed in including children of all abilities in our emails, website and social networks. Check out our latest beautiful model Hadlie hanging out on the Castle Top Mountain Climber.
This Thoughtful Thursday, we honor and thank all the companies that have participated in the #IMREADY campaign and Katie for her amazing efforts to teach the world about acceptance.
You can do anything that you set your mind to. This statement is especially true for one determined 12-year-old girl. “I’m not un-abled, I’m just differently abled,” said Cassidy Huff. This incredible seventh grader has a rare dwarfism syndrome, but she doesn’t let that stop her from helping others.
Cassidy just underwent her 33rd spinal surgery and during her recovery, she decided to set up an online fundraiser to help raise money to buy iPads for the special needs children that she tutors at school. Some of these students are nonverbal and have difficulty communicating with their teachers and parents.