Category Archives: Just BeCause

Our passion is making charitable contributions to help support kids and families. Helping kids is how we plan on providing for a brighter tomorrow.

Everybody Plays Casting Call

Step2 and Infantino are collaborating with photographer Kelle Hampton for our Everybody Plays campaign concept, and we want to see some pictures of your little one!

We’re looking for babies and kiddos up to five years old, in all shapes, sizes and styles. If your child is selected, there’s a good chance he or she will show up on Step2 and Infantino’s 2012 packaging or website, and your little one can help us show the world that we’re all unique – and that unique is awesome!

Please note this call is only open to Southern California parents and children between the ages of 0 and 5 who are not represented by an agency. Please email submissions to with a full-length and close-up photo.  


Kelle Hampton and Everybody Plays

None of our children look, grow, talk or laugh alike, and we think that’s beautiful! In fact, we want to celebrate it, and show the unique faces, smiles and styles of babies everywhere. And we’re doing just that with our new Everybody Plays campaign.

To kick it off, Step2 and Infantino are collaborating with talented photographer/blogger Kelle Hampton who will be capturing some fresh faces for our 2012 packaging and website.

We’re looking forward to working with Kelle and we’ll share updates soon. In the meantime, you can see some of Kelle’s work and check our her (awesome!) blog.

Just BeCause we can


Our passion is happy kids, moms and families. We want to do everything we can, in big ways and small, to help moms have a beautiful parenting experience. And why wouldn’t we? It’s in our DNA and an important piece of what makes Step2. This often means going beyond our products…from listening to moms and learning about issues, to volunteering, donating and working with charities and non-profits. To us, giving means simply caring, and it’s something we do every day, in many ways, just because.

And that’s exactly what our Just BeCause program is about. It’s our way of giving wherever we can, whenever we can. So keep an eye out for some of our efforts, ventures and projects.

Did You Catch Step2 on Designing Spaces? [Videos]

Step2 was featured on Lifetime‘s Designing Spaces as part of the Miracle Makeovers To Remember series. Step2 and sister company Infantino donated numerous toys to help revamp the Infant Toddler Playroom at the Joe DiMaggio Children’s Hospital. After getting a behind the scenes look in May, we were excited to see the outcome!

The Big Reveal

Art Tables

All Around Art Towers and Sit & Doodle Art Desks give patients a place to be creative


Infantino toys line the wall

Check out the episode!



Behind the Scenes: Step2 on Designing Spaces

Designing Spaces

Step2 recently teamed up with the Lifetime® television series Designing Spaces to revamp the Infant Toddler Playroom at the Joe DiMaggio Children’s Hospital. We ventured down to Hollywood, FL to get a behind the scenes look at the taping of the upcoming episode.


Array of Step2 and Infantino items donated to the Joe DiMaggio Children's Hospital


Assembling the toys

Host Debi Marie

Host Debi Marie (Photo credit: Joe DiMaggio Children's Hospital Foundation)

Ride-ons and Shopping Carts

Ride-ons and Shopping Carts for the patients to enjoy

Be sure to check out the two-part episode in June! The “before and set-up” episode airs on June 17 at 7:30 am/6:30c and the “big reveal” airs on June 24 at 7:30 am/6:30c.

Step2 Helps to Raise Over $400,000 for the Akron Children’s Hospital

Step2 is proud to have again participated in the “Have a Heart, Do Your Part” Radiothon this year. This past weekend, the radiothon, presented by 98.1 WKDD, raised $445,360.60, which will go to benefit medical research, education, and patient care programs at Akron Children’s Hospital.

The Step2 team at the radiothon

Since the radiothon began in 2000, it has raised more than $6 million.

“Have a Heart, Do Your Part” Radiothon (from

Step2 has been involved with the Akron Children’s Hospital for many years through other fundraisers as well, including the Holiday Tree Festival, and has donated toys for the “Wall of Wishes” and various waiting rooms.