Category Archives: New Toys

Find all the details about Step2’s newest toys for the spring and fall seasons. From indoor to outdoor toys, learn about the different features of each toy.

Playfully Bright Ideas for Rainy Days

Fall came earlier than normal this year at the Step2 Headquarters in Streetsboro, Ohio. We have been experiencing a lot of rain and chilly weather! Even though the kids are back to school, they still need an outlet for active and creative play after a day of structured learning and scheduled play.  We are here to help with some suggestions of what to do when it is cold and rainy and your little ones cannot escape the confines of the indoors but still need to release some energy.

Step2 has a variety of toys that you and your little one can play with on those dreary days of fall. Better yet, incorporating arts and crafts or cooking into the equation can inspire more creativity. Here are our top picks of fun filled activities to do with your children on rainy days:

  • Draw me a picture!  The All Around Easel for Two is a new product that inspires children to draw and post their artwork on the easel. Since there are two sides, more than one child can play with the easel. Suggest to your children to draw pictures of what it would be like if it was sunny outside. Ask them what their favorite season is and to draw it?
  • Let’s get cooking! A customer favorite that has a new addition, the Grand Walk-in Kitchen & Grill! This great way to show your little chef what grilling is, is by firing up your own family grill and having your child imitate your movements on their Grand Walk-In Kitchen & Grill.
  • Role play about the rain: Although playhouses are usually meant for outside, we have seen many of our customers bring playhouses inside during the colder months so their children can still play with their favorite toys. Suggest a role playing activity to do with your children such as pretending it is raining inside and running for cover in to the playhouse.
  • Vroom-vroom in the living room: Ride-on toys are usually for outside but if you have some extra room in your house, you and your children can have fun riding around the house acting like a race car driver that is trying to make it home in a rainstorm.

 

How do you play with your children during rainy days?

Creative Cooks Kitchen Review: Cooking Up Fun!

Step2 has a variety of kitchens to choose from, this fall we introduced a new kitchen called the Creative Cooks Kitchen. This product is exclusive for Toys R Us. Even though it has just been released, it has already become a big hit!

According to Time to Play Mag, the Creative Cooks Kitchen ranks 4.5 out of 5 stars for fun, 4.5 out of 5 stars for repeat play, and 5 out of 5 stars for assembly and instructions. Seems like they really loved this kitchen!

When asked why it is fun, Time to Play Mag said this, “With the Creative Cooks Kitchen, preschoolers can pretend to be just like mom and dad in the kitchen. This is a cute roleplay item that gives kids everything they need for a realistic kitchen experience. Parents will love this kid-sized kitchen as well thanks to its large storage capacity.”

Check out the Creative Cooks Kitchen for yourself!

Racing to the Finish with the Launch of Corvette Bed

Toddlers and parents who love cars will be delighted by the new Step2 Corvette Bed, which accommodates a toddler mattress and easily converts to hold a twin mattress, extending the life of this product for toddlers age 2 to about age 10.

“The Corvette bed, as well as each complementing piece, is designed with authenticity in mind,” said Jerry McDermott, chief marketing officer of Step2. “Step2 is the first toy maker to create such a realistic looking toddler car bed, and who better to partner with than Corvette, an iconic American brand. We anticipate parents and children being very excited about this fun product line.”

Modeled after the renowned Corvette Z06, this red racing bed, MSRP $299, features silver rims and realistic details. The upgraded Corvette Bed with Lights™ model, MSRP $329, also comes equipped with working headlights that turn on with a tap. When a toddler mattress is in place, children will enjoy the built-in racetrack in either model.

The entire line design and colors match the Corvette bed and all items are durable and will last through multiple children. The full line is constructed of sturdy polyethylene and is easy to clean. Some of the products require adult assembly.

The Corvette Tool Chest Dresser (MSRP $109.99), Corvette Storage Chest  (MSRP $ 64.99), and Corvette Room Organizer complete the bedroom theme.

The new line, which was unveiled in the U.S. at the New York Toy Fair, Feb. 12-15, will be available at retail in August 2012.