Rev your engines! With the global license from Ford Motor Company, Step2 is launching the Ford F-150 SVT Raptor Foot-to-Floor that will wow parents and children alike! With its monstrous wheels, large grill and rugged styling, Step2’s Raptor foot-to-floor lets miniature drivers experience the real deal! Available to global customers in 2014, Step2 showcased the Raptor at the International Toy Fair in Nuremberg, Germany.
Step2 modeled its Raptor foot-to-floor after the high performance F-150 SVT Raptor pick-up truck. As the number one selling truck in the US for 37 years, the look and the name of the F-Series are both recognizable and loved. “We’re excited to launch the Ford Raptor this fall and think kids are going to love pretending they’re in the driver’s seat of this classic American truck,” says Step2’s Chief Marketing Officer Jerry McDermott.
Drawing from it’ success in the foot-to-floor category, Step2 brings the innovative 360 degree turning to the new Raptor. Kids can propel themselves in any direction and turn corners with ease thanks to the additional 5th wheel. The two opening doors, steering wheel and honking horn are fun features that build little drivers’ sense of independence.
Step2 extends the life of the product and adds additional value with an attachable handle and floor board that inserts easily into the car. For the littlest drivers who aren’t ready to propel themselves, they can hop aboard and take a ride with mom or dad pushing comfortably behind. Cup holders for drinks on the go and storage in the bed of the truck for other toys make a ride around the neighborhood that much nicer.
For almost six years, Step2 has partnered with the Saving Tiny Hearts Society (StHS) to raise money to fund research around congenital heart defects (CHD). CHD is the number one birth defect in the United States and the world, and is also the most fatal childhood disease. A child is born with CHD every 15 minutes and 100,000 of them will not survive to celebrate their first birthday. Thousands more will not make it to adulthood. Research can change those numbers and that is why we are committed to this cause and have been for such a long time.
Two and a half years ago, the Step2 family was also personally impacted by CHD. Tena the Director of Online Marketing has a son named Myles who was born with CHD. In the first seven months of Myles’ life, he underwent three heart surgeries and one heart catheterization. Myles will have one more surgery before he is ready to go off to kindergarten.
Since learning about Myles’ diagnoses during her 20 week ultrasound, StHS has offered Tena and her family hope, support, and information about the importance of CHD research. We appreciate StHS and consider them an extension of our family at Step2. Saving tiny Hearts has raised $2 million in last nine years for CHD research. They have no paid employees and $0.98 of every dollar raised is put into research efforts.
Each year, we try to find new and creative ways to raise money for StHS.. In 2014, we will be donating a portion of the sales from each Tropical Island Resort to StHS. Also, the packaging of the product features a very special guest that is near and dear to our hearts – Myles! You can check him out rocking his scar on the packaging of this product along with the StHS logo. This product is available online or in-store at Walmart.
When you decide to purchase the Tropical Island Resort you will not only be buying a splash-tastic water table for your kiddos, but you’ll also be supporting a cause to save the lives of tiny heart superheroes all over the world.
Find out more information on how you can help support this worthy cause by visiting StHS’s website.
Step2 in conjunction with the U.S. Consumer Product Safety Commission and Health Canada has voluntarily recalled the Whisper Ride Touring Wagon. This wagon was exclusively sold at Toys R Us stores nationwide and online at ToysRUs.com from February 2013 to August 2013 for about $130. The two-seat wagon is 25-inches wide by 41.25-inches long by 20-inches high with blue seats, a tan wagon base and a red canopy. The Step2 logo appears on the canopy and on the side of the wagon base. The removable blue seat backs of the Whisper Ride Touring Wagon can detach and allow the child in the wagon to fall out, posing a fall hazard.
Consumers should immediately stop using the wagon and inspect it to determine if the seat belt is attached to the removable blue seat back. Consumers with the recalled wagons should contact Step2 toll-free at (866) 860-1887 between 8 a.m. and 5 p.m. ET Monday through Friday or visit the Step2’s website at http://www.step2.com/recall/ for more information.
One of the best things about working with bloggers is finally getting the chance to meet the brilliant people behind the keyboard face-to-face. Over the years, Step2 has proudly attended Blissdom three times, hosted an afternoon play date at BlogHer, and exhibited at Blissdom Canada. This year, we were thrilled to discover that Bloggy Conference was just an hour away from our headquarters, so we just had to make the drive to Sandusky, Ohio to check things out!
Hosted by the one-and-only Cedar Point (if you’ve never been there and you’re a roller coaster thrill seeker, this is the place for you!), Bloggy Conference gathered bloggers from across the nation on America’s roller coast.
Over two decades ago Toys “R” Us introduced their Toy Guide for Differently-Abled Kids as a resource for parents of children with special needs. In 2012, Step2’s LifeStyle Legacy Kitchen and My Clubhouse were chosen for the Toy Guide for Differently-Abled Kids. The toys that were selected for the Guide have been evaluated by the National Lekotek Center, a non-profit organization that believes children of all abilities should be able to play with toys. In the guide, there are symbols located near each toy displayed, which represent the skills that the product helps to develop in children.
The LifeStyle Legacy Kitchen was chosen because it encourages social interactions between siblings and friends as they share play kitchen accessories and appliances. Also, it helps children who are working on standing, by repositioning themselves between the two counter heights.
The My Clubhouse was chosen because children can develop their motor skills by navigating through the space of the playhouse. Children can also develop their thinking and creative skills by the natural play setting My Clubhouse provides.
Thank you to Toys “R” US and the National Lekotek Center for including the LifeStyle Legacy Kitchen and My Clubhouse in this year’s guide. It has been an honor to be in theguidefor the last two years. Step2 strives to create toys that children of all abilities can play with and we will continue to do this because everyone plays!
Jack Vresics, Step2’s CEO & President, was featured on CNBC’s Squawk Box early this morning discussing how Step2 has grown into the world’s largest rotational molder of plastics. During the interview, he shared one of the biggest trends that parents and children are looking for when it comes to purchasing a toy – active play.
Step2 has been a part of the childhood experience for 22 years. As Jack said, “kids love playing together and working together. They want to have fun and enjoy childhood.” Step2 will continue to provide children with fun toys they will play with for years to come.