Step2

Step2 has a variety of kitchens to choose from, this fall we introduced a new kitchen called the Creative Cooks Kitchen. This product is exclusive for Toys R Us. Even though it has just been released, it has already become a big hit!

According to Time to Play Mag, the Creative Cooks Kitchen ranks 4.5 out of 5 stars for fun, 4.5 out of 5 stars for repeat play, and 5 out of 5 stars for assembly and instructions. Seems like they really loved this kitchen!

When asked why it is fun, Time to Play Mag said this, “With the Creative Cooks Kitchen, preschoolers can pretend to be just like mom and dad in the kitchen. This is a cute roleplay item that gives kids everything they need for a realistic kitchen experience. Parents will love this kid-sized kitchen as well thanks to its large storage capacity.”

Check out the Creative Cooks Kitchen for yourself!

On July 25, 2012 Step2 became the second employer in Ohio to become a part of the program I.M.A.G.E (ICE Mutual Agreement between Government and Employers).

According to Cleveland.com this program is an “an agreement between employers, who pledge to employ only authorized workers, and the government, which agrees to help the companies navigate laws and requirements regarding the workforce.”

In order to participate in I.M.A.G.E, a company must:

• Enroll in the E-Verify program within 60 days
• Establish  a written hiring and employment eligibility verification policty that includes internal Form I-9 audits at least once per year
• Submit to a Form I-9 inspection

The ceremony to honor Step2 took place in Strongsville, Ohio. CFO, James H. Smith was excited about this honor and stated, “”We’re really proud to participate in this program.”

Step2 prides itself on its employment practices and is glad to be appreciated by the community!

Step2 is proud to be partnering with the Cleveland Indians again this year. Along with University Hospitals Rainbow Babies & Children’s Hospital and KeyBank, Step2 is sponsoring the new “Rookie Suite,” a 4,000 square foot play area for children 6 and under featuring a variety of Step2 toys including the Clubhouse Climber, two Up & Down Roller Coasters, and a Grand Walk-in Kitchen.

The new section is on the mezzanine level, and stretches from right field toward first base. It replaces the KidsLand area. This area will also replace previous seasons’ pregame activities geared toward children held in Gateway Plaza, between Progressive Field and Quicken Loans Arena.

“Fan feedback drove our decision to create the Kids Clubhouse,” said Indians president Mark Shapiro. “Fans have stressed the importance of sharing memorable experiences with their families at Progressive Field, so we have built an area that can be enjoyed by fans from all generations — especially our youngest fans.”

Step2 has joined Pinterest, the social networking site with a visually-pleasing “virtual pinboard” interface. Users share content by “pinning” images from any website they like.

We have created 5 boards to start out. The first 5 boards are:

#EverybodyPlays – A collection of photos from the Everybody Plays photo shoot
Spring 2012 – New products currently on shelves
When we were kids – Toys from the 70s, 80s, and 90s
Life, Love, Laughter – Images of children, fun, and happiness
The Littlest Fans – Photos of kiddos and their favorite Step2 toys

About Pinterest

Pinterest allows you to organize images into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Pinterest has nearly 12 million unique visitors and over 10.4 million registered users. Plus, it’s generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined!

We’ve partnered with PowerReviews to launch the newest addition to Step2.com, BuzzBoard. BuzzBoard rewards our customers with points for writing reviews, following fellow reviewers, and subscribing to have reviews sent to her Facebook news feeds. Customers can see a list of the shoppers with the most points on Step2.com. Customers can use the points to earn badges and bragging rights among fellow users.

Every time you contribute to Step2.com, you’ll earn points. You’ll also help improve the shopping experience for thousands of other customers like yourself. As your points add up, you will earn higher levels of badges, identifying you as a key influencer on our site. Earn over 500 points and you will be the Step2 “Queen Bee!”

You can start earning social loyalty points today. Just visit any product page on Step2.com and click “Write a Review” to get started. For more information, visit http://www.step2.com/loyalty/