We’ve partnered with PowerReviews to launch the newest addition to Step2.com, BuzzBoard. BuzzBoard rewards our customers with points for writing reviews, following fellow reviewers, and subscribing to have reviews sent to her Facebook news feeds. Customers can see a list of the shoppers with the most points on Step2.com. Customers can use the points to earn badges and bragging rights among fellow users.
Every time you contribute to Step2.com, you’ll earn points. You’ll also help improve the shopping experience for thousands of other customers like yourself. As your points add up, you will earn higher levels of badges, identifying you as a key influencer on our site. Earn over 500 points and you will be the Step2 “Queen Bee!”
You can start earning social loyalty points today. Just visit any product page on Step2.com and click “Write a Review” to get started. For more information, visit http://www.step2.com/loyalty/
We’re excited to be part of Toy Fair 2012 in New York going on now through February 15. This year, we’re showcasing some of our new products for Spring, Summer and Fall 2012, rolling out a new 3 year warranty, and displaying the photos from our Everybody Plays campaign taken by author, photographer, and mother Kelle Hampton as the backdrop to our booth.
Here at Step2, we know that no two kids grow, talk or play exactly alike and we believe that that’s what makes them awesome. Our Everybody Plays campaign celebrates exactly that and encourages celebrating each child’s’ uniqueness through play, laughter and love.
Toy Fair is one of the largest toy trade shows in the world and one where products from around the globe are premiered. Step2 is thrilled to be part of it and believes it’s the perfect forum to spread our passion for happy parenting with new, innovative and fun toys and accessories developed to make you, and your little ones, smile.
You can be part of the fun too! We’ll be posting pictures of the fair during the event on Facebook. We’ll also be tweeting about the event with the hashtags #tf12 and #everybodyplays. We hope you like what we have in store for 2012!
BlissDom Canada ’11 was quite a success. We had a blast at our booth and met some absolutely amazing women. Attendees were invited to stop by our booth for some fun with boas, whiteboards, and Polaroids.
We asked our visitors to fill in the blank of what is most important to them when it comes to play. We then took a picture of them with their signs and added it to our “Play is…” picture wall and to Flickr.
We think Step2 products are fun, playful, and enhance creative play (hey, some of us have even been caught playing with the toys at our office!), so we’re launching a campaign at BlissDom Canada called “Play is…” We will be asking moms to fill in the blank of what is most important to her when it comes to play. We’ll then take a picture of her with the sign and add it to our “Play is…” picture wall. We’ll also be uploading the photos to Flickr.
We want to make sure all the ladies that stop by our booth have some fun (after all, you’re never too old to play). So we’ll also be giving away red feather boas to wear during the conference and then take home to your kiddos.
This will be our second BlissDom event. We attended to BlissDom ’11 (the US version in Nashville) this past January. However, this is the first time we are sponsoring and having a booth at a blogger event.
Blissdom Canada is Canada’s first and only social media conference for women, by women; it’s an exploration and celebration of how, why, and in what ways women use the Internet and other digital tools to pursue, achieve and hold on to their bliss. Women from across North America will gather to discuss what it means to be a Canadian woman networking, publishing and pursuing both business and pleasure in a borderless online world. All this, and plenty of opportunity for fun, frolic and friendship, under the bright red maple leaves of autumn in Canada’s largest city.
The Oppenheim Toy Portfolio’s Platinum is the highest level Stephanie gives out, and this award honors companies that are dedicated in producing engaging and educational toys for kids of all ages. Each toy is put through a testing process. Once the Oppenheim Toy Portfolio deems the toy is developmentally appropriate, fun and new, it is then sent to qualified family testers who provide honest feedback.
PayPal has joined the Step2.com family of payment options. PayPal, which is the 2nd most preferred online payment method in the US, right after Visa, is the “faster, safer way to pay online.” While all payments processed through Step2.com are secure, Step2 is TRUSTe certified and VeriSign Trusted, the addition of PayPal gives our customers more options when shopping online.
PayPal allows people to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With 100 million active accounts in 190 markets and 25 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company.