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Spring into Play With Step2’s New 2014 Toys

Products provide hours of creative outdoor fun all season long

STREETSBORO, Ohio – February 12, 2014 – Spring is in the air and the Step2 Company is delivering new products that will make little ones eager to play outside. From new water and sand tables to climbers and light-up basketball sets, Step2’s new spring line is designed to enrich imaginations and expand creativity.

“Since day one, our mission has been to develop safe, top-notch products that allow children to explore, discover, create, pretend and build greater social skills.  Our new products stay true to this mission,” explains Jerry McDermott, Step2’s chief marketing officer. “Step2 toys are focused on helping kids develop what they need to be healthy and happy contributors to our world.”

With features that encourage simple play and complex learning, Step2’s newest spring products nurture the mind, body and heart of children. Water and sand tables offer updated features for open water play that stimulate the senses and encourage imaginative play. Step2®’s newest climbers, playhouses and light-it-up basketball sets promote physical activity and multi-kid play!

Step2 is turning up the fun and helping children build social and motor skills with these new toys that create enjoyable play experiences for everyone.

  • Wild Whirlpool Water Table™: Imagine the adventures children will encounter with this water table.  The power of the spinning wheel creates a water vortex that takes children to a wet and wild world that includes sea creatures and a boat. (MSRP $39.99)
  • Water Works Water Table™: Children will watch and explore the workings of chain reactions while having fun with the Water Works Water Table™. Water pours through the center funnel and filters into various outlets allowing children to use the accessories to carve new paths for the water. (MSRP $39.99; Target Exclusive)
  • Duck Pond Water Table™: This playful water table will turn your backyard into a day at the park. Children will laugh in delight as they take turns sending the ducks down the slide and launching the frog into the pond! (MSRP $34.99)
  • High Seas Adventure Sand & Water Table with Umbrella™: Imaginations will run wild as children take on a high-seas sailing adventure with this new sand and water table. Kids will take turns powering the water-propelled ship while sending the pirate figures off the plank! (MSRP $69.99)
  • Sand Castle Play Table™: Build sand castles right in your backyard with this play table. The elevated sand table provides hours of creative fun all season long allowing children to develop fine motor skills to dig, build and knock down their sand creations! (MSRP $39.99; Target Exclusive)

With spring ushering in warm weather, climbers and playhouses are sure to be provide an environment that encourages physical activity while inspiring imaginative play!

  • The Alpine Ridge Climber and Slide™ (MSRP $299.99; Toys“R”Us Exclusive) is the perfect climber for active kids who enjoy climbing wall adventures. The five climbing walls complete with grips, holes and steps to assist your climber will promote coordination, balance and strength during active play!
  • Meanwhile, children will be in awe as they roll the colorful balls through the zig-zag maze into the ball pit on the Play Ball Fun Climber™ (MSRP $99.99). The Great Outdoors Playhouse™ (MSRP $199.99; Toys“R”Us Exclusive)features a large open floor plan for all-around play. Complete with working water pump and paddle wheel, grill, mail slot, bird house and flower box, this playhouse will have your kids eager to move in!

Additionally, Step2 is introducing two new basketball sets.  Kids will want to show off their skills in front of mom and dad as they elevate their game and take it to the hoop with the Light-It-Up Junior Basketball Set™ (MSRP $49.99) and Light-It-Up Pro Basketball Set™ (MSRP $59.99) available at Toys“R”Usstores and online. Featuring a large backboard, electronic light-up rainbow rim with sound, real woven net and expandable rim and pole, these basketball sets support gross motor skill development and are designed to grow with your child.

Made in America and backed by a three-year warranty, the new spring products are available for purchase at Step2.com and select retailers including Target, Walmart and Toys”R”Us. For more information, visit www.Step2.com.

 

Step2 Takes “American Made” International

On February 23, 2014, Crain’s Cleveland ran an article highlighting Step2’s continued commitment to bring our play toys to hungry overseas markets like China.  As referenced in the article, we believe that our kid’s toys are perfect for the Chinese consumer who is interested in toys that promote developmental growth.

Last week, Step2 hosted two high ranking Chinese CCLC (Certification Center of Light Industry Council) Inspectors at our Streetsboro and Perrysville facilities.  While here the Inspectors audited our Design, Engineering, Safety, Quality and Manufacturing processes.  We are proud to report that both of our facilities passed the audit clearing the way for the next step, testing of our products at the Shanghai Toy Testing lab.  When testing is completed, the CCLC will certify our products as having met their Toy Safety Standards and enable our continued growth in the Chinese market.

meeting at Step2 about international growth

To our knowledge, no other US toy manufacturer has tackled an endeavor of this size. While others are importing more of their product for sale in the US markets, we are keeping production here in the US and exporting to strong international markets like China.

group picture with Step2 ride-on toys

Rounding out our international week here at Step2, we were visited by four international business students from Ohio University along with their Professors and Department Chief.  This visit marked the midway point of their semester, where they are tackling a hypothetical international distribution problem presented to them by Step2. We are excited to be helping the next generation of entrepreneurs start thinking about on-the-job issues they may encounter.

students at step2

Step2 remains focused to find creative ways to support international growth.  Whether it is investing time to a collegiate program at the state level or dedicating resources to quality and safety to bring our product to new markets, we are committed to the expansion of Step2 products at home and abroad.

Calling All Little Drivers: New Foot-to-Floor Coming Fall 2014!

Rev your engines!  With the global license from Ford Motor Company, Step2 is launching the Ford F-150 SVT Raptor Foot-to-Floor that will wow parents and children alike!  With its monstrous wheels, large grill and rugged styling, Step2’s Raptor foot-to-floor lets miniature drivers experience the real deal!   Available to global customers in 2014, Step2 showcased the Raptor at the International Toy Fair in Nuremberg, Germany.

Step2 modeled its Raptor foot-to-floor after the high performance F-150 SVT Raptor pick-up truck.  As the number one selling truck in the US for 37 years, the look and the name of the F-Series are both recognizable and loved.  “We’re excited to launch the Ford Raptor this fall and think kids are going to love pretending they’re in the driver’s seat of this classic American truck,” says Step2’s Chief Marketing Officer Jerry McDermott.

fordraptor
Drawing from it’ success in the foot-to-floor category, Step2 brings the innovative 360 degree turning to the new Raptor.  Kids can propel themselves in any direction and turn corners with ease thanks to the additional 5th wheel.  The two opening doors, steering wheel and honking horn are fun features that build little drivers’ sense of independence.

Step2 extends the life of the product and adds additional value with an attachable handle and floor board that inserts easily into the car. For the littlest drivers who aren’t ready to propel themselves, they can hop aboard and take a ride with mom or dad pushing comfortably behind.  Cup holders for drinks on the go and storage in the bed of the truck for other toys make a ride around the neighborhood that much nicer.