Tag Archives: Awards

Award Winning Toys

Here at Step2, we pride ourselves in manufacturing quality toys that will receive recognition based on their durability, creative play value, and fun designs. Over the years, many of our great products have received numerous awards. When choosing a toy for your little one, it is important to find out which toys have won different awards.


Some of the awards that you will find when searching through the quality products are:

Have you purchased any of the award winning toys from this list?


Step2 Receives Retail TouchPoints Channel Innovation Award

Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, has awarded Step2 the Channel Innovation Bronze Award, honoring Step2 for achieving cross-channel success in today’s challenging retail environment.

Step2 is proud to be honored alongside Tesco, S Group, Foodie.fm, Envelopes.com, David’s Bridal, Marks & Spencer, Target, and Stop & Shop.

Step2 was specifically honored for its achievement in using video to give customers a more comprehensive introduction to products. Partnering with Invodo, Step2 developed a pilot program with Toys R Us featuring QR code linking to product videos in stores. This allowed customers to make more informed purchase decisions about products that may be too large to display in stores.

“As retailers continue to forge ahead into the cross-channel retail world, striving to meet the demands of today’s cross-channel shoppers, the CIA Awards recognize those efforts,” noted Debbie Hauss, Editor-in-Chief of Retail TouchPoints. “The combination of shopper demands, technology innovations and retailer responsiveness has created a perfect storm of cross-channel success in 2012 and into the future.”

She added: “As expected, many of the winners are incorporating mobile technology and social media into their marketing mix, but it was their innovative use of the technologies and the coordination across channels that made them stand out as Channel Innovation Award winners.”

Source: PR Newswire (http://s.tt/1czU5)

Three Step2 Toys Awarded 2011 Oppenheim Toy Portfolio’s Platinum

Oppenheim Platinum

The Push Around Taxi has won the 2011 Oppenheim Toy Portfolio Platinum Award, joining the Pin Pals Bowling Set and Grill & Play Patio Cafe. Stephanie Oppenheim, co-founder of the independent consumer organization, Oppenheim Toy Portfolio, who has been reviewing children’s media since 1989, reviewed the Step2 Push Around Taxi and loved the product. She officially announced the Toy Portfolio Awards and featured few of the winners from each category on the TODAY show.

The Oppenheim Toy Portfolio’s Platinum is the highest level Stephanie gives out, and this award honors companies that are dedicated in producing engaging and educational toys for kids of all ages. Each toy is put through a testing process. Once the Oppenheim Toy Portfolio deems the toy is developmentally appropriate, fun and new, it is then sent to qualified family testers who provide honest feedback.

For a complete list of 2011 winners, click here.