Here at Step2, we pride ourselves in manufacturing quality toys that will receive recognition based on their durability, creative play value, and fun designs. Over the years, many of our great products have received numerous awards. When choosing a toy for your little one, it is important to find out which toys have won different awards.
Some of the awards that you will find when searching through the quality products are:
Top Pick, Today’s Parent Magazine: Today’s Parent Magazine comes out with a list of top picks for toddler toys during the holidays to make shopping easier for parents! The Creative Projects Table and Easy Steer Sportster received this award.
AblePlay Award: AblePlay is a website that provides information about toys for children with special needs. The website was created so that consumers can make the best decisions about toys to purchase for children with special needs. The way toys are chosen to be on the website is through a toy rating system. The rating system that AblePlay goes by focuses on cognitive, sensory, communications, and physical abilities of children. Products are rated on a scale from 1-5 based on these categories. The Deluxe Canyon Road Train & Track Table, Fun Flow Play Sink, Sand & Water Transportation Station, and WaterWheel Play Table have received this award.
10 Best Active Products and 100 Best Children’s Products, Dr. Toy: Dr. Toy, Stevanne Auerbach, PhD, is an expert on children’s toys. She gives a unique and original review of each child’s product she assesses. Many parents, teachers, and toy consumers refer to Dr. Toy’s advice and guidance when it comes to making a selection for a toy. The Puppet Theater has won both of these this award.
Best New Outdoor Toy, 2009, UK Toy Fair: This fair is the only event dedicated to toy, game, and hobby exhibitions in the UK. The Skyward Summit has won this award.
T.O.Y. (Toy of the Year) Award, Family Fun Magazine: FamilyFun recruits dozens of families to test more than 250 play toys. Based on their feedback of the products, there are ten winners chosen each year along with twenty other toys that deserve honorable mention! The Real Projects Workshop, 50’s Diner, and Extreme Coaster have received this award.
All-Star Holiday Toys, Toy Wishes Magazine: This award is presented in December and the products are chosen through online voting. This program honors the favorite toys of the year. The 50’s Diner has won this award.
Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, has awarded Step2 the Channel Innovation Bronze Award, honoring Step2 for achieving cross-channel success in today’s challenging retail environment.
Step2 is proud to be honored alongside Tesco, S Group, Foodie.fm, Envelopes.com, David’s Bridal, Marks & Spencer, Target, and Stop & Shop.
Step2 was specifically honored for its achievement in using video to give customers a more comprehensive introduction to products. Partnering with Invodo, Step2 developed a pilot program with Toys R Us featuring QR code linking to product videos in stores. This allowed customers to make more informed purchase decisions about products that may be too large to display in stores.
“As retailers continue to forge ahead into the cross-channel retail world, striving to meet the demands of today’s cross-channel shoppers, the CIA Awards recognize those efforts,” noted Debbie Hauss, Editor-in-Chief of Retail TouchPoints. “The combination of shopper demands, technology innovations and retailer responsiveness has created a perfect storm of cross-channel success in 2012 and into the future.”
She added: “As expected, many of the winners are incorporating mobile technology and social media into their marketing mix, but it was their innovative use of the technologies and the coordination across channels that made them stand out as Channel Innovation Award winners.”
The Oppenheim Toy Portfolio’s Platinum is the highest level Stephanie gives out, and this award honors companies that are dedicated in producing engaging and educational toys for kids of all ages. Each toy is put through a testing process. Once the Oppenheim Toy Portfolio deems the toy is developmentally appropriate, fun and new, it is then sent to qualified family testers who provide honest feedback.