Step2 is proud to be a part of Toys R Us’s 2013 Toy Guide for Differently-Abled Kids. The products featured in the Guide demonstrate versatility and prove to be toys that children of all abilities can play with.
2012 has been a year of success for Step2 products. We are grateful for our loyal customers who help us to thrive and continue to create innovative toys for toddlers. In 2012 were many awards won by our new products that came out in the spring and fall. Let’s take a look at the winning toys:
My Clubhouse: This realistic wooden-looking clubhouse is a child’s dream come true! PAL (Play on Words) awarded My Clubhouse with their PAL Award in 2012. It is award given to toys based on products that encourage language, spark fun, and invite creative play. My clubhouse has plenty of features such as a peephole, chalkboard, picnic table, and secret hiding compartment.
Easy Steer Sportster: The perfect modern ride-on with 360 degree steering. The Easy Steer Sportster was award the National Parenting Center Seal of Approval. This is an independent program that involves testing of parent/child products in the market. The testing goes on for an eight week period and is conducted by volunteers consisting of parents, children, and educators. The volunteers judge the quality of the toys and reaction children have to the products.
In addition, the Easy Steer Sportster also received the Award of Excellence from The Noise on Toys. Toys are tested and evaluated by families for two months. Testers are given a journal to document the initial reaction and satisfaction of the toy and continue to take notes on the long term reaction. The Easy Steer Sportster is unique for its whisper wheels which provide a smooth ride, cup holder for parents near the handle, and the handle folds under for easy storage.
Fort Slide-Away: This fun and multi-function slide was award the PAL Award. The fort attached to the slide is a great hiding and hang out area for kids. Parents can still see into the fort through the mesh. This way they can keep tabs on their little ones.
My Own Laundry: The pretend washer and accessories are perfect for kids that want to imitate their parents. Because of this, it was award the PAL Award. The My Own Laundry helps children to use their imaginations and pretend they are washing clothes, ironing, and hanging them. The accessories such at the hangers, iron, and spray bottle help the washer to come alive even more.
Big Splash Waterpark: Staying cool and entertained during the summer is easy when kids when the Big Splash Waterpark. Between easy assembly and tons of enjoyable features including, a waterslide, waterwheel, multi-level pool, two swimmers, and a diving board- the fun never ends. For these reasons, the Big Splash Waterpark received the National Parenting Center Seal of Approval.
Creative Cooks Kitchen: With a large design, bright colors, and realistic accessories, it is no surprise why children and parents alike enjoy the Creative Cooks Kitchen. It received the Noise on Toys Gold Choice Award. The Gold and Platinum Awards are very special because only 1 in 10 toys merit these awards. Only 8% of toys on The Noise on Toys receives gold.
All Around Wagon: With silent wheels, plenty of room, seats flip into flat bed, seat or table, and six cup and snack holders make the
In addition to receiving this prestigious award, the All Around Wagon also received the PAL Award.
All Around Easel for Two: This easel is educational, artistic, and hours of fun for children. The All Around Easel for Two inspires creativity in kids. The All Around Easel for Two won the Award of Excellence from The Noise on Toys. Parents and children that tested the easel appreciated that many children could play with the toy at the same time.
We are honored by these awards and want to send a special thank you to The Noise on Toys, Play on Words, and the National Parenting Center.
Stay tuned for new Spring 2013 products hitting the shelves soon!
Time to Play has nominated the All Around Easel for Two and the Creative Cooks Kitchen for their 2012 People’s Play Awards. Time to Play travels the world discovering the newest toys, video games and entertainment products. Each year, Time to Play has the People’s Play Awards where consumers select the toys and games that their families are would enjoy receiving for the holidays. The Time to Play editorial team reviews and selects the nominees for each category. There are twenty product categories.
Both the All Around Easel for Two and Creative Cooks Kitchen came out fall 2012. In addition, the Creative Cooks Kitchen was already featured in a review at TimetoPlayMag.com. These products feature role play and creative play which is essential for a little one’s development.
Here are the awesome features of the All Around Easel for Two:
Vertical writing surfaces encourage development of proper writing skills and creativity too!
Features a chalk board on one side and a magnetized dry erase board on the other
Includes a clip to secure artwork, two removable and easy to clean storage bins and a 94 piece foam magnet letter & symbol kit
Step2 has a variety of kitchens to choose from, this fall we introduced a new kitchen called the Creative Cooks Kitchen. This product is exclusive for Toys R Us. Even though it has just been released, it has already become a big hit!
According to Time to Play Mag, the Creative Cooks Kitchen ranks 4.5 out of 5 stars for fun, 4.5 out of 5 stars for repeat play, and 5 out of 5 stars for assembly and instructions. Seems like they really loved this kitchen!
When asked why it is fun, Time to Play Mag said this, “With the Creative Cooks Kitchen, preschoolers can pretend to be just like mom and dad in the kitchen. This is a cute roleplay item that gives kids everything they need for a realistic kitchen experience. Parents will love this kid-sized kitchen as well thanks to its large storage capacity.”