Tag Archives: facebook

Upload Your Assembly Video Directly on Facebook

We’re continuing our Quarterly Assembly Video Sweepstakes for a chance to win a $1,000 shopping spree at Step2.com. To make the entry process easier, we have added an entry tab to the Step2 Facebook page. To enter to win, just provide your name and email, and upload a video of your Step2 toy assembly directly on Facebook. For all the information, check out the official rules.

The next winner will be selected on October 1, notified via email on October 3, and announced on Facebook on October 5.

Take a look at last quarter’s winner!

Good luck!

Step2.com Customer Reviews Facebook Integration Recognized by ClickZ

In a ClickZ.com article yesterday, Step2.com was highlighted as a company using Facebook programming for “relevant, compelling consumer” problem solving.

The article states:

“Several retailers, including Step2, have materially enhanced the customer reviews on their product pages with Facebook Connect. Customer reviews is the user-generated content (UGC) that drives SEO and conversion.”

Step2.com on ClickZ.com

Step2 is proud to work with Power Reviews, a customer reviews platform that aims to “empower customers to make confident purchase decisions.”

Cathy Halligan, SVP of Sales & Marketing at Power Reviews, writes:

“Consumers want objective reviews from other consumers relevant to them, and authentic, real reviews they can trust are critical. The ‘like’ button (1) shows me how many people have endorsed the product and whether they’re in my network. The reviewers’ Facebook profile (2) gives me that information to know a mom, like me, endorses this product. I can also comment on this product (3), stimulating the conversation with my friends on Facebook. Step2 increases the relevance to me, using Facebook, and my trust in the review, giving me confidence to click the ‘add to cart button.’ Problem solved.”

We’d like to give a big “thank you!” to our customers who have helped contribute to the 24,000+ product reviews on Step2.com.

To contribute a product review on Step2.com, please visit the page of the product you wish to review.