Tag Archives: infantino

Just BeCause we can


Our passion is happy kids, moms and families. We want to do everything we can, in big ways and small, to help moms have a beautiful parenting experience. And why wouldn’t we? It’s in our DNA and an important piece of what makes Step2. This often means going beyond our products…from listening to moms and learning about issues, to volunteering, donating and working with charities and non-profits. To us, giving means simply caring, and it’s something we do every day, in many ways, just because.

And that’s exactly what our Just BeCause program is about. It’s our way of giving wherever we can, whenever we can. So keep an eye out for some of our efforts, ventures and projects.

Afternoon Playdate with Infantino & Mom Central Bloggers

Step2 and Infantino joined together with Mom Central to host an “Afternoon Playdate” on Thursday, August 4 as part of the pre-BlogHer 2011 festivities. The afternoon began with the arrival of over 30 mommy bloggers, including Leanne of Rave & Review, Shelly of Glitterful Felt Stories, and Jill of Musings from Me, to a beachfront home in Coronado, California.

Playdate Welcome

The event included a variety of activities such as mood boarding, where bloggers sifted through home magazines and cut out images that inspired their own kitchens, a gifting area, where bloggers took their hand at the new Infantino “Give a Bundle” campaign, and a “Candy Bar” to accommodate any sugar cravings.


Since the theme of the event was a “playdate,” it was only natural that the hors d’oeuvres were grown-up versions of kids’ favorite snacks – PB&J sandwiches (with no crust of course), tempura chicken fingers, and gourmet mac & cheese.


New toddler toys from Step2 and infant toys from Infantino were on display. New this fall from Step2 is the multi-level counter top Legacy Kitchen (available at Toys”R”Us this fall), a toddler-sized climb and slide elephant, a multi-purpose activity table that works with Legos, and the adorable foot-to-floor Wild Side Riders Giraffe (available now).

New Toys

Near the end of the event, all attendees were asked to select a rubber ducky to act as their entry into the grand prize drawing for a Step2 Grand Walk-In Kitchen (each duck had a number on its belly).


Congratulations to Amy of Grinning Cheek to Cheek! We hope that her two boys enjoy their new play kitchen.

GWIK Winner

We’d like to extend a big “Thank You!” to all the bloggers who attended the “Afternoon Playdate.” We admire and appreciate all that you do!


For more photos of the event, visit the Afternoon Playdate album on Facebook.

Step2 & Infantino Launch New Online Mom Community

MomShare is here! MomShare is an online community where moms can share their ideas, advice and opinions with each other. It is a place to connect, share, and click with others while getting a sneak peek at new product and service offerings and share your candid feedback with us.

When you join in, you can check out our forums and search for advice from other moms. You can also provide input on toys, and participate in special research groups and product testing – giving you a say in what we make and how we make it. So check out MomShare and start sharing!