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By Step2 on February 21st, 2012 | Posted in Just BeCause
In the United States alone, one in 125 newborns suffer from a congenital heart defect (CHD), making it America’s number one birth defect. The Saving tiny Hearts Society is committed to funding CHD research, extending the lives of children born with a CHD today and those 50 years from now.
In appreciation for the efforts of the Saving tiny Hearts Society, Step2 pledged $10,000 as part of the holiday 2011 contest to support CHD research in hopes of erasing this life-threatening condition forever.
“At Step2 we are a big extended family and some of our own have been affected by Congenital Heart Defects,” said Jerry McDermott, chief marketing officer.” As part of our Just BeCause program to reach out and do something good, we are able to touch the lives of others who want their children to be well and need attention on a cause for further research and development.”
“We’re thrilled Step2 is a member of the Saving tiny Hearts Family,” said Francie Paul, the Chairman and President of the Saving tiny Hearts Society. “This donation is funding promising CHD research in hopes of finding a cure. We are eternally grateful for their continued support.”
Step2 and Infantino are collaborating with photographer Kelle Hampton for our Everybody Plays campaign concept, and we want to see some pictures of your little one!
We’re looking for babies and kiddos up to five years old, in all shapes, sizes and styles. If your child is selected, there’s a good chance he or she will show up on Step2 and Infantino’s 2012 packaging or website, and your little one can help us show the world that we’re all unique – and that unique is awesome!
Please note this call is only open to Southern California parents and children between the ages of 0 and 5 who are not represented by an agency. Please email submissions to firstname.lastname@example.org with a full-length and close-up photo.
None of our children look, grow, talk or laugh alike, and we think that’s beautiful! In fact, we want to celebrate it, and show the unique faces, smiles and styles of babies everywhere. And we’re doing just that with our new Everybody Plays campaign.
We’re looking forward to working with Kelle and we’ll share updates soon. In the meantime, you can see some of Kelle’s work and check our her (awesome!) blog.
Our passion is happy kids, moms and families. We want to do everything we can, in big ways and small, to help moms have a beautiful parenting experience. And why wouldn’t we? It’s in our DNA and an important piece of what makes Step2. This often means going beyond our products…from listening to moms and learning about issues, to volunteering, donating and working with charities and non-profits. To us, giving means simply caring, and it’s something we do every day, in many ways, just because.
And that’s exactly what our Just BeCause program is about. It’s our way of giving wherever we can, whenever we can. So keep an eye out for some of our efforts, ventures and projects.