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By Step2 on August 8th, 2011 | Posted in News
Step2 and Infantino joined together with Mom Central to host an “Afternoon Playdate” on Thursday, August 4 as part of the pre-BlogHer 2011 festivities. The afternoon began with the arrival of over 30 mommy bloggers, including Leanne of Rave & Review, Shelly of Glitterful Felt Stories, and Jill of Musings from Me, to a beachfront home in Coronado, California.
The event included a variety of activities such as mood boarding, where bloggers sifted through home magazines and cut out images that inspired their own kitchens, a gifting area, where bloggers took their hand at the new Infantino “Give a Bundle” campaign, and a “Candy Bar” to accommodate any sugar cravings.
Since the theme of the event was a “playdate,” it was only natural that the hors d’oeuvres were grown-up versions of kids’ favorite snacks – PB&J sandwiches (with no crust of course), tempura chicken fingers, and gourmet mac & cheese.
New toddler toys from Step2 and infant toys from Infantino were on display. New this fall from Step2 is the multi-level counter top Legacy Kitchen (available at Toys”R”Us this fall), a toddler-sized climb and slide elephant, a multi-purpose activity table that works with Legos, and the adorable foot-to-floor Wild Side Riders Giraffe (available now).
Near the end of the event, all attendees were asked to select a rubber ducky to act as their entry into the grand prize drawing for a Step2 Grand Walk-In Kitchen (each duck had a number on its belly).
Congratulations to Amy of Grinning Cheek to Cheek! We hope that her two boys enjoy their new play kitchen.
We’d like to extend a big “Thank You!” to all the bloggers who attended the “Afternoon Playdate.” We admire and appreciate all that you do!
For more photos of the event, visit the Afternoon Playdate album on Facebook.
We will be heading to Blissdom’11 tomorrow for workshops and sessions that celebrate the lives of women all across the country. This is our first time attending, and we cannot wait to listen, learn, and bond with the other women in attendance.
We are looking forward to meeting many of the mommy bloggers we’ve gotten to know through their writing over the past few years. By attending, we hope to bring back a wealth of knowledge of how to better serve our customers and moms alike. Feel free to take a look at the schedule and let us know if there is anything you would like us to find out for you while where there.
Some of the fantastic speakers include Brené Brown, author of The Gifts of Imperfection: Letting Go of Who We Think We Should Be and Embracing Who We Are, Jennifer James, founder of the Mom Bloggers Club, and Scott Stratten, president of UnMarketing.
If you’ll be at Blissdom’11 this week, tweet us so we can meet face-to-face!