Step2 is still waiting for the weather to get warmer. Until then, we are playing inside with backyard toys!
2012 has been a year of success for Step2 products. We are grateful for our loyal customers who help us to thrive and continue to create innovative toys for toddlers. In 2012 were many awards won by our new products that came out in the spring and fall. Let’s take a look at the winning toys:
My Clubhouse: This realistic wooden-looking clubhouse is a child’s dream come true! PAL (Play on Words) awarded My Clubhouse with their PAL Award in 2012. It is award given to toys based on products that encourage language, spark fun, and invite creative play. My clubhouse has plenty of features such as a peephole, chalkboard, picnic table, and secret hiding compartment.
Easy Steer Sportster: The perfect modern ride-on with 360 degree steering. The Easy Steer Sportster was award the National Parenting Center Seal of Approval. This is an independent program that involves testing of parent/child products in the market. The testing goes on for an eight week period and is conducted by volunteers consisting of parents, children, and educators. The volunteers judge the quality of the toys and reaction children have to the products.
In addition, the Easy Steer Sportster also received the Award of Excellence from The Noise on Toys. Toys are tested and evaluated by families for two months. Testers are given a journal to document the initial reaction and satisfaction of the toy and continue to take notes on the long term reaction. The Easy Steer Sportster is unique for its whisper wheels which provide a smooth ride, cup holder for parents near the handle, and the handle folds under for easy storage.
Fort Slide-Away: This fun and multi-function slide was award the PAL Award. The fort attached to the slide is a great hiding and hang out area for kids. Parents can still see into the fort through the mesh. This way they can keep tabs on their little ones.
My Own Laundry: The pretend washer and accessories are perfect for kids that want to imitate their parents. Because of this, it was award the PAL Award. The My Own Laundry helps children to use their imaginations and pretend they are washing clothes, ironing, and hanging them. The accessories such at the hangers, iron, and spray bottle help the washer to come alive even more.
Big Splash Waterpark: Staying cool and entertained during the summer is easy when kids when the Big Splash Waterpark. Between easy assembly and tons of enjoyable features including, a waterslide, waterwheel, multi-level pool, two swimmers, and a diving board- the fun never ends. For these reasons, the Big Splash Waterpark received the National Parenting Center Seal of Approval.
Creative Cooks Kitchen: With a large design, bright colors, and realistic accessories, it is no surprise why children and parents alike enjoy the Creative Cooks Kitchen. It received the Noise on Toys Gold Choice Award. The Gold and Platinum Awards are very special because only 1 in 10 toys merit these awards. Only 8% of toys on The Noise on Toys receives gold.
All Around Wagon: With silent wheels, plenty of room, seats flip into flat bed, seat or table, and six cup and snack holders make the
All Around Wagon is a perfect wagon for children. All of the wagon’s qualities helped it to receive the Award of Excellence from The Noise on Toys.
In addition to receiving this prestigious award, the All Around Wagon also received the PAL Award.
All Around Easel for Two: This easel is educational, artistic, and hours of fun for children. The All Around Easel for Two inspires creativity in kids. The All Around Easel for Two won the Award of Excellence from The Noise on Toys. Parents and children that tested the easel appreciated that many children could play with the toy at the same time.
We are honored by these awards and want to send a special thank you to The Noise on Toys, Play on Words, and the National Parenting Center.
Stay tuned for new Spring 2013 products hitting the shelves soon!