Tag Archives: New York

Step2 Unveils New Toys and 3 Year Warranty at Toy Fair ’12

We’re excited to be part of Toy Fair 2012 in New York going on now through February 15. This year, we’re  showcasing some of our new products for Spring, Summer and Fall 2012, rolling out a new 3 year warranty, and displaying the photos from our Everybody Plays campaign taken by author, photographer, and mother Kelle Hampton as the backdrop to our booth.

Toy Fair 2012 - Step2 booth

Here at Step2, we know that no two kids grow, talk or play exactly alike and we believe that that’s what makes them awesome. Our Everybody Plays campaign celebrates exactly that and encourages celebrating each child’s’ uniqueness through play, laughter and love.

Toy Fair - Step2 Choo Choo

Toy Fair is one of the largest toy trade shows in the world and one where products from around the globe are premiered. Step2 is thrilled to be part of it and believes it’s the perfect forum to spread our passion for happy parenting with new, innovative and fun toys and accessories developed to make you, and your little ones, smile.

Toy Fair - Step2 3 year warranty

You can be part of the fun too! We’ll be posting pictures of the fair during the event on Facebook. We’ll also be tweeting about the event with the hashtags #tf12 and #everybodyplays. We hope you like what we have in store for 2012!