Tag Archives: news

Calling All Little Drivers: New Foot-to-Floor Coming Fall 2014!

Rev your engines!  With the global license from Ford Motor Company, Step2 is launching the Ford F-150 SVT Raptor Foot-to-Floor that will wow parents and children alike!  With its monstrous wheels, large grill and rugged styling, Step2’s Raptor foot-to-floor lets miniature drivers experience the real deal!   Available to global customers in 2014, Step2 showcased the Raptor at the International Toy Fair in Nuremberg, Germany.

Step2 modeled its Raptor foot-to-floor after the high performance F-150 SVT Raptor pick-up truck.  As the number one selling truck in the US for 37 years, the look and the name of the F-Series are both recognizable and loved.  “We’re excited to launch the Ford Raptor this fall and think kids are going to love pretending they’re in the driver’s seat of this classic American truck,” says Step2’s Chief Marketing Officer Jerry McDermott.

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Drawing from it’ success in the foot-to-floor category, Step2 brings the innovative 360 degree turning to the new Raptor.  Kids can propel themselves in any direction and turn corners with ease thanks to the additional 5th wheel.  The two opening doors, steering wheel and honking horn are fun features that build little drivers’ sense of independence.

Step2 extends the life of the product and adds additional value with an attachable handle and floor board that inserts easily into the car. For the littlest drivers who aren’t ready to propel themselves, they can hop aboard and take a ride with mom or dad pushing comfortably behind.  Cup holders for drinks on the go and storage in the bed of the truck for other toys make a ride around the neighborhood that much nicer.

 

Step2 Recalls Whisper Ride Touring Wagon Due to Fall Hazard; Sold Exclusively at Toys R Us

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Step2 in conjunction with the U.S. Consumer Product Safety Commission and Health Canada  has voluntarily recalled the Whisper Ride Touring Wagon. This wagon was exclusively sold at Toys R Us stores nationwide and online at ToysRUs.com from February 2013 to August 2013 for about $130. The two-seat wagon is 25-inches wide by 41.25-inches long by 20-inches high with blue seats, a tan wagon base and a red canopy.  The Step2 logo appears on the canopy and on the side of the wagon base. The removable blue seat backs of the Whisper Ride Touring Wagon can detach and allow the child in the wagon to fall out, posing a fall hazard.whisperridetouringwagon

Consumers should immediately stop using the wagon and inspect it to determine if the seat belt is attached to the removable blue seat back.  Consumers with the recalled wagons should contact Step2 toll-free at (866) 860-1887 between 8 a.m. and 5 p.m. ET Monday through Friday or visit the Step2’s website at http://www.step2.com/recall/ for more information.

 

Enjoy 10% Off Your Order as we Upgrade Our Systems

We are currently upgrading our systems here at Step2. We want to set your expectations that shipping may take longer than anticipated. Please allow 5-7 additional business days for the processing of your order. Once your order has been processed please allow 2-6 business days for delivery of Fed Ex orders and 7-10 business days for delivery of truck shipment orders. During this time, expedited shipping is not being offered. We apologize for this inconvenience and appreciate your patience.

Upgrade

Please use code UPGRADE10 during the checkout process on Step2.com to receive 10% off of your order as a thank you for your patience with this process. Coupon code valid through 11:59 PM ET 8/19/13. Excludes Infantino items.

Step2 Receives Retail TouchPoints Channel Innovation Award

Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, has awarded Step2 the Channel Innovation Bronze Award, honoring Step2 for achieving cross-channel success in today’s challenging retail environment.

Step2 is proud to be honored alongside Tesco, S Group, Foodie.fm, Envelopes.com, David’s Bridal, Marks & Spencer, Target, and Stop & Shop.

Step2 was specifically honored for its achievement in using video to give customers a more comprehensive introduction to products. Partnering with Invodo, Step2 developed a pilot program with Toys R Us featuring QR code linking to product videos in stores. This allowed customers to make more informed purchase decisions about products that may be too large to display in stores.

“As retailers continue to forge ahead into the cross-channel retail world, striving to meet the demands of today’s cross-channel shoppers, the CIA Awards recognize those efforts,” noted Debbie Hauss, Editor-in-Chief of Retail TouchPoints. “The combination of shopper demands, technology innovations and retailer responsiveness has created a perfect storm of cross-channel success in 2012 and into the future.”

She added: “As expected, many of the winners are incorporating mobile technology and social media into their marketing mix, but it was their innovative use of the technologies and the coordination across channels that made them stand out as Channel Innovation Award winners.”

Source: PR Newswire (http://s.tt/1czU5)

Step2 Sponsors New Cleveland Indians “Rookie Suite” at Progressive Field

Step2 is proud to be partnering with the Cleveland Indians again this year. Along with University Hospitals Rainbow Babies & Children’s Hospital and KeyBank, Step2 is sponsoring the new “Rookie Suite,” a 4,000 square foot play area for children 6 and under featuring a variety of Step2 toys including the Clubhouse Climber, two Up & Down Roller Coasters, and a Grand Walk-in Kitchen.

The new section is on the mezzanine level, and stretches from right field toward first base. It replaces the KidsLand area. This area will also replace previous seasons’ pregame activities geared toward children held in Gateway Plaza, between Progressive Field and Quicken Loans Arena.


“Fan feedback drove our decision to create the Kids Clubhouse,” said Indians president Mark Shapiro. “Fans have stressed the importance of sharing memorable experiences with their families at Progressive Field, so we have built an area that can be enjoyed by fans from all generations — especially our youngest fans.”

Step2 is a Proud Sponsor of BlissDom Canada ’11

To celebrate the launch of Step2.com in Canada, we are heading to Toronto this week for BlissDom Canada ’11. We’re inviting all attendees to stop by our booth (#12) to learn about the toys now available in Canada, to enter to win a Grand Walk-in Kitchen or Push Around Buggy, and to add to our exciting picture wall.

We think Step2 products are fun, playful, and enhance creative play (hey, some of us have even been caught playing with the toys at our office!), so we’re launching a campaign at BlissDom Canada called “Play is…” We will be asking moms to fill in the blank of what is most important to her when it comes to play. We’ll then take a picture of her with the sign and add it to our “Play is…” picture wall. We’ll also be uploading the photos to Flickr.

We want to make sure all the ladies that stop by our booth have some fun (after all, you’re never too old to play). So we’ll also be giving away red feather boas to wear during the conference and then take home to your kiddos.

This will be our second BlissDom event. We attended to BlissDom ’11 (the US version in Nashville) this past January. However, this is the first time we are sponsoring and having a booth at a blogger event.

We’ll be tweeting live from the event. Follow along with the hashtags #playis and #blissdomcanada.

Alison Kramer, founder of Nummies

About BlissDom (from blissdomcanada.com)

Blissdom Canada is Canada’s first and only social media conference for women, by women; it’s an exploration and celebration of how, why, and in what ways women use the Internet and other digital tools to pursue, achieve and hold on to their bliss. Women from across North America will gather to discuss what it means to be a Canadian woman networking, publishing and pursuing both business and pleasure in a borderless online world. All this, and plenty of opportunity for fun, frolic and friendship, under the bright red maple leaves of autumn in Canada’s largest city.