Tag Archives: news

Step2 Receives Retail TouchPoints Channel Innovation Award

Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, has awarded Step2 the Channel Innovation Bronze Award, honoring Step2 for achieving cross-channel success in today’s challenging retail environment.

Step2 is proud to be honored alongside Tesco, S Group, Foodie.fm, Envelopes.com, David’s Bridal, Marks & Spencer, Target, and Stop & Shop.

Step2 was specifically honored for its achievement in using video to give customers a more comprehensive introduction to products. Partnering with Invodo, Step2 developed a pilot program with Toys R Us featuring QR code linking to product videos in stores. This allowed customers to make more informed purchase decisions about products that may be too large to display in stores.

“As retailers continue to forge ahead into the cross-channel retail world, striving to meet the demands of today’s cross-channel shoppers, the CIA Awards recognize those efforts,” noted Debbie Hauss, Editor-in-Chief of Retail TouchPoints. “The combination of shopper demands, technology innovations and retailer responsiveness has created a perfect storm of cross-channel success in 2012 and into the future.”

She added: “As expected, many of the winners are incorporating mobile technology and social media into their marketing mix, but it was their innovative use of the technologies and the coordination across channels that made them stand out as Channel Innovation Award winners.”

Source: PR Newswire (http://s.tt/1czU5)

Step2 Sponsors New Cleveland Indians “Rookie Suite” at Progressive Field

Step2 is proud to be partnering with the Cleveland Indians again this year. Along with University Hospitals Rainbow Babies & Children’s Hospital and KeyBank, Step2 is sponsoring the new “Rookie Suite,” a 4,000 square foot play area for children 6 and under featuring a variety of Step2 toys including the Clubhouse Climber, two Up & Down Roller Coasters, and a Grand Walk-in Kitchen.

The new section is on the mezzanine level, and stretches from right field toward first base. It replaces the KidsLand area. This area will also replace previous seasons’ pregame activities geared toward children held in Gateway Plaza, between Progressive Field and Quicken Loans Arena.


“Fan feedback drove our decision to create the Kids Clubhouse,” said Indians president Mark Shapiro. “Fans have stressed the importance of sharing memorable experiences with their families at Progressive Field, so we have built an area that can be enjoyed by fans from all generations — especially our youngest fans.”

Step2 is a Proud Sponsor of BlissDom Canada ’11

To celebrate the launch of Step2.com in Canada, we are heading to Toronto this week for BlissDom Canada ’11. We’re inviting all attendees to stop by our booth (#12) to learn about the toys now available in Canada, to enter to win a Grand Walk-in Kitchen or Push Around Buggy, and to add to our exciting picture wall.

We think Step2 products are fun, playful, and enhance creative play (hey, some of us have even been caught playing with the toys at our office!), so we’re launching a campaign at BlissDom Canada called “Play is…” We will be asking moms to fill in the blank of what is most important to her when it comes to play. We’ll then take a picture of her with the sign and add it to our “Play is…” picture wall. We’ll also be uploading the photos to Flickr.

We want to make sure all the ladies that stop by our booth have some fun (after all, you’re never too old to play). So we’ll also be giving away red feather boas to wear during the conference and then take home to your kiddos.

This will be our second BlissDom event. We attended to BlissDom ’11 (the US version in Nashville) this past January. However, this is the first time we are sponsoring and having a booth at a blogger event.

We’ll be tweeting live from the event. Follow along with the hashtags #playis and #blissdomcanada.

Alison Kramer, founder of Nummies

About BlissDom (from blissdomcanada.com)

Blissdom Canada is Canada’s first and only social media conference for women, by women; it’s an exploration and celebration of how, why, and in what ways women use the Internet and other digital tools to pursue, achieve and hold on to their bliss. Women from across North America will gather to discuss what it means to be a Canadian woman networking, publishing and pursuing both business and pleasure in a borderless online world. All this, and plenty of opportunity for fun, frolic and friendship, under the bright red maple leaves of autumn in Canada’s largest city.