Step2

In response to the Canadian customers who have asked us over the years to start shipping directly to Canada, Step2.com is now shipping to Canada!

To visit Step2 Canada, click on “Visit Step2 Canada” upon hovering over the American flag on the homepage. Please note, not all products available at Step2.com are available in Canada. Product selection, pricing, shipping, and availability vary by ship to country. Offers sent via email, listed on Facebook, or mentioned on Twitter are not applicable for Canadian shipments.

MomShare is here! MomShare is an online community where moms can share their ideas, advice and opinions with each other. It is a place to connect, share, and click with others while getting a sneak peek at new product and service offerings and share your candid feedback with us.

When you join in, you can check out our forums and search for advice from other moms. You can also provide input on toys, and participate in special research groups and product testing – giving you a say in what we make and how we make it. So check out MomShare and start sharing!

In a ClickZ.com article yesterday, Step2.com was highlighted as a company using Facebook programming for “relevant, compelling consumer” problem solving.


The article states:


“Several retailers, including Step2, have materially enhanced the customer reviews on their product pages with Facebook Connect. Customer reviews is the user-generated content (UGC) that drives SEO and conversion.”





Step2 is proud to work with Power Reviews, a customer reviews platform that aims to “empower customers to make confident purchase decisions.”


Cathy Halligan, SVP of Sales & Marketing at Power Reviews, writes:


“Consumers want objective reviews from other consumers relevant to them, and authentic, real reviews they can trust are critical. The ‘like’ button (1) shows me how many people have endorsed the product and whether they’re in my network. The reviewers’ Facebook profile (2) gives me that information to know a mom, like me, endorses this product. I can also comment on this product (3), stimulating the conversation with my friends on Facebook. Step2 increases the relevance to me, using Facebook, and my trust in the review, giving me confidence to click the ‘add to cart button.’ Problem solved.”


We’d like to give a big “thank you!” to our customers who have helped contribute to the 24,000+ product reviews on Step2.com.


To contribute a product review on Step2.com, please visit the page of the product you wish to review.

We are proud to announce that we have set an ambitious goal to increase our energy efficiency and reduce carbon emissions. Over the next 10 years, we will reduce our energy intensity by 25 percent. We have partnered with the U.S. Department of Energy and are now recognized as a Save Energy Now LEADER.

Through the Save Energy Now LEADER program, Step2 will play a part in helping the US move toward a clean energy future.

For more information about Save Energy Now LEADER, please visit http://www.eere.energy.gov/industry/saveenergynow/

With the new year comes eight (yes, eight!) chances to win a shopping spree to Step2.com.  All you need to enter is a video camera, a Step2 toy, and your little one.

Step2 Assembly Video Sweepstakes

We will be holding a quarterly drawing in 2011 for customers who submit home videos of their Step2 toys assembly. They will be given a chance to win a $1,000 Step2.com shopping spree. To be entered into the drawing, just submit your toy assembly video as an attachment to Step2 at step2videos@gmail.com.

Submitted videos must be kept under 15 minutes in length and no larger than 2 GB to be entered into the drawing. We will also feature your video on The Step2 YouTube Channel and possibly on our product pages. For all the information, check out the Assembly Video Sweepstakes official rules.

Please know that we aren’t looking for professional videos, just real-life Step2 moms and dads capturing the assembly of their child’s toy. Please don’t feel like you have to edit out any frustration during the process. By being honest about the assembly in the video, we can use your feedback to better enhance the process.

See what we mean:
Moms In Motion: Fresh Market Kitchen

Step2 Playtime Video Quarterly Sweepstakes

We’re giving you another chance to win a Step2.com shopping spree this year, by submitting a video of your child playing with his or her favorite Step2 toy. We will be holding a separate quarterly drawing in 2011 for customers who submit playtime videos, giving them a chance to win a $350 Step2.com shopping spree. Again, just submit your playtime video as an attachment to Step2 at step2videos@gmail.com to be entered into the drawing.

Playtime videos must be at least 30 seconds and no more than 15 minutes in length to be entered into the drawing. We will be featuring these videos on our YouTube channel as well. For all the information, check out the Playtime Video Quarterly Sweepstakes official rules.

We’re making some big changes around here. One of the changes – we’re bringing back the Step2 blog – new and improved with all of the info you’ve been dying to know (ok, maybe not dying to know, but have questions about).

The Step2 blog will be the hub for information about upcoming product releases, discontinued products, and breaking Step2 news. We’ll even throw in an occasional sneak peek behind the scenes of Step2 – how our products make their way from our Ohio factories to your home and the importance of our safety measures.

We also want to make your life easier, so we’ll be utilizing this blog to speed up customer service and make this the first place to check for any recall information.

You can also join the conversation on Twitter and become a fan of Step2 on Facebook.

We wish you a happy New Year and hope to see you again soon!