Tag Archives: news

2 New Ways to Shop!

new ways to shop

We’re always trying to make the buying experience easier for our customers. It’s our goal to provide you with detailed information about our products and make searching through our website a breeze! We now have two new ways to shop for our products:

  1. Mobile Friendly Website: You can now browse and buy from Step2.com on your tablet or phone. It’s important when you’re on the go that you’re able to purchase the products your kiddos are going to love in a cinch!
  2. Olapic: Have you ever looked at a product and wanted to see it in action? Besides checking out product videos, customer reviews and detailed images, you can now see photos of kids playing with our products from Instagram*! These user-generated pictures can be found on our homepage and each product page. If you would like pictures of your little ones to be featured on our website and product pages, all you have to do is use the hashtag #Step2kids in the caption of your photos.

Step2 homepage

Instagram pictures featured on Step2′s homepage

Step2 product page

Be on the lookout for Instagram pictures on our product pages!

Have you shopped our mobile friendly site yet or seen your children featured on our website? If so, let us know what you think!

*For further details about Instagram’s privacy policy, please visit their site.

Calling All Little Drivers: New Foot-to-Floor Coming Fall 2014!

Rev your engines!  With the global license from Ford Motor Company, Step2 is launching the Ford F-150 SVT Raptor Foot-to-Floor that will wow parents and children alike!  With its monstrous wheels, large grill and rugged styling, Step2’s Raptor foot-to-floor lets miniature drivers experience the real deal!   Available to global customers in 2014, Step2 showcased the Raptor at the International Toy Fair in Nuremberg, Germany.

Step2 modeled its Raptor foot-to-floor after the high performance F-150 SVT Raptor pick-up truck.  As the number one selling truck in the US for 37 years, the look and the name of the F-Series are both recognizable and loved.  “We’re excited to launch the Ford Raptor this fall and think kids are going to love pretending they’re in the driver’s seat of this classic American truck,” says Step2’s Chief Marketing Officer Jerry McDermott.

fordraptor
Drawing from it’ success in the foot-to-floor category, Step2 brings the innovative 360 degree turning to the new Raptor.  Kids can propel themselves in any direction and turn corners with ease thanks to the additional 5th wheel.  The two opening doors, steering wheel and honking horn are fun features that build little drivers’ sense of independence.

Step2 extends the life of the product and adds additional value with an attachable handle and floor board that inserts easily into the car. For the littlest drivers who aren’t ready to propel themselves, they can hop aboard and take a ride with mom or dad pushing comfortably behind.  Cup holders for drinks on the go and storage in the bed of the truck for other toys make a ride around the neighborhood that much nicer.

 

Step2 Recalls Whisper Ride Touring Wagon Due to Fall Hazard; Sold Exclusively at Toys R Us

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Step2 in conjunction with the U.S. Consumer Product Safety Commission and Health Canada  has voluntarily recalled the Whisper Ride Touring Wagon. This wagon was exclusively sold at Toys R Us stores nationwide and online at ToysRUs.com from February 2013 to August 2013 for about $130. The two-seat wagon is 25-inches wide by 41.25-inches long by 20-inches high with blue seats, a tan wagon base and a red canopy.  The Step2 logo appears on the canopy and on the side of the wagon base. The removable blue seat backs of the Whisper Ride Touring Wagon can detach and allow the child in the wagon to fall out, posing a fall hazard.whisperridetouringwagon

Consumers should immediately stop using the wagon and inspect it to determine if the seat belt is attached to the removable blue seat back.  Consumers with the recalled wagons should contact Step2 toll-free at (866) 860-1887 between 8 a.m. and 5 p.m. ET Monday through Friday or visit the Step2’s website at http://www.step2.com/recall/ for more information.