Rev your engines! With the global license from Ford Motor Company, Step2 is launching the Ford F-150 SVT Raptor Foot-to-Floor that will wow parents and children alike! With its monstrous wheels, large grill and rugged styling, Step2’s Raptor foot-to-floor lets miniature drivers experience the real deal! Available to global customers in 2014, Step2 showcased the Raptor at the International Toy Fair in Nuremberg, Germany.
Step2 modeled its Raptor foot-to-floor after the high performance F-150 SVT Raptor pick-up truck. As the number one selling truck in the US for 37 years, the look and the name of the F-Series are both recognizable and loved. “We’re excited to launch the Ford Raptor this fall and think kids are going to love pretending they’re in the driver’s seat of this classic American truck,” says Step2’s Chief Marketing Officer Jerry McDermott.
Drawing from it’ success in the foot-to-floor category, Step2 brings the innovative 360 degree turning to the new Raptor. Kids can propel themselves in any direction and turn corners with ease thanks to the additional 5th wheel. The two opening doors, steering wheel and honking horn are fun features that build little drivers’ sense of independence.
Step2 extends the life of the product and adds additional value with an attachable handle and floor board that inserts easily into the car. For the littlest drivers who aren’t ready to propel themselves, they can hop aboard and take a ride with mom or dad pushing comfortably behind. Cup holders for drinks on the go and storage in the bed of the truck for other toys make a ride around the neighborhood that much nicer.
At Step2, we take product safety very seriously. The Step2 Company, in cooperation with the U.S. Consumer Product Safety Commission (CPSC), is voluntarily recalling the X-Rider. The X-Rider which was released in the spring of 2012 is a long (14” high, 14” wide, and 19”) red plastic toy car with a yellow handlebar and seat.
The toy has been tested and meets stability standards. However, there have been four reports, including two reports of injury. Children use their feet to propel the vehicle but if their feet are leaned forward too far, children can go over the handlebar.
If your child is using an X-Rider car, STOP USING IT IMMEDIATELY and keep it away from the child.
Please visit Step2.com for instructions regarding this recall or call Step2 toll free at (866) 860-1887 between 8 am and 5 pm EST Monday through Friday.
For additional information please check out our Step2 Recall page on Facebook and Twitter.
Fall came earlier than normal this year at the Step2 Headquarters in Streetsboro, Ohio. We have been experiencing a lot of rain and chilly weather! Even though the kids are back to school, they still need an outlet for active and creative play after a day of structured learning and scheduled play. We are here to help with some suggestions of what to do when it is cold and rainy and your little ones cannot escape the confines of the indoors but still need to release some energy.
Step2 has a variety of toys that you and your little one can play with on those dreary days of fall. Better yet, incorporating arts and crafts or cooking into the equation can inspire more creativity. Here are our top picks of fun filled activities to do with your children on rainy days:
Draw me a picture!The All Around Easel for Two is a new product that inspires children to draw and post their artwork on the easel. Since there are two sides, more than one child can play with the easel. Suggest to your children to draw pictures of what it would be like if it was sunny outside. Ask them what their favorite season is and to draw it?
Let’s get cooking! A customer favorite that has a new addition, the Grand Walk-in Kitchen & Grill! This great way to show your little chef what grilling is, is by firing up your own family grill and having your child imitate your movements on their Grand Walk-In Kitchen & Grill.
Role play about the rain: Although playhouses are usually meant for outside, we have seen many of our customers bring playhouses inside during the colder months so their children can still play with their favorite toys. Suggest a role playing activity to do with your children such as pretending it is raining inside and running for cover in to the playhouse.
Vroom-vroom in the living room: Ride-on toys are usually for outside but if you have some extra room in your house, you and your children can have fun riding around the house acting like a race car driver that is trying to make it home in a rainstorm.
How do you play with your children during rainy days?