Tag Archives: Step 2

Calling All Little Drivers: New Foot-to-Floor Coming Fall 2014!

Rev your engines!  With the global license from Ford Motor Company, Step2 is launching the Ford F-150 SVT Raptor Foot-to-Floor that will wow parents and children alike!  With its monstrous wheels, large grill and rugged styling, Step2’s Raptor foot-to-floor lets miniature drivers experience the real deal!   Available to global customers in 2014, Step2 showcased the Raptor at the International Toy Fair in Nuremberg, Germany.

Step2 modeled its Raptor foot-to-floor after the high performance F-150 SVT Raptor pick-up truck.  As the number one selling truck in the US for 37 years, the look and the name of the F-Series are both recognizable and loved.  “We’re excited to launch the Ford Raptor this fall and think kids are going to love pretending they’re in the driver’s seat of this classic American truck,” says Step2’s Chief Marketing Officer Jerry McDermott.

fordraptor
Drawing from it’ success in the foot-to-floor category, Step2 brings the innovative 360 degree turning to the new Raptor.  Kids can propel themselves in any direction and turn corners with ease thanks to the additional 5th wheel.  The two opening doors, steering wheel and honking horn are fun features that build little drivers’ sense of independence.

Step2 extends the life of the product and adds additional value with an attachable handle and floor board that inserts easily into the car. For the littlest drivers who aren’t ready to propel themselves, they can hop aboard and take a ride with mom or dad pushing comfortably behind.  Cup holders for drinks on the go and storage in the bed of the truck for other toys make a ride around the neighborhood that much nicer.

 

Thoughtful Thursday: Power of Friendship

thoughtfulthursdaypoweroffriendship

Best friends are always there to pick you up when you are feeling down. When six-year-old Zac Gossage was diagnosed with leukemia, his best friend Vincent Butterfield was right by his side to make him feel better.  During the holidays, Vincent sold scarves and raised $200 to give to Zac’s family.  But Vincent didn’t only raise money for his best friend; he also shaved his head so Zac wouldn’t be the only one without hair!

ttpoweroffriendship

 Courtesy of WRCB TV

The power of Zac and Vincent’s friendship is incredible and proves that they would do anything to help one another out. Both boys are learning important lessons from this experience – Zac is learning what it means to have a selfless best friend, while Vincent is beginning to understand what it means to have a fighting spirit as Zac battles cancer. Zac is still undergoing chemotherapy but he still goes to school and sees his best friend all the time.

This Thoughtful Thursday we commend both Zac and Vincent for having each others’ backs.  We are wishing Zac a speedy recovery and sending positive thoughts to him, his family and his friends.

 

Splash Up Some Love for Saving Tiny Hearts

For almost six years, Step2 has partnered with the Saving Tiny Hearts Society (StHS) to raise money  to fund research  around congenital heart defects (CHD). CHD is the number one birth defect in the United States and the world, and is also the most fatal childhood disease. A child is born with CHD every 15 minutes and 100,000 of them will not survive to celebrate their first birthday.  Thousands more will not make it to adulthood.  Research can change those numbers and that is why we are committed to this cause and have been for such a long time.

Two and a half years ago, the Step2 family was also personally impacted  by CHD.  Tena the Director of Online Marketing has a son named Myles who was born with CHD. In the first seven months of Myles’ life, he underwent three heart surgeries and one heart catheterization. Myles will have one more surgery before he is ready to go off to kindergarten.

Since learning about Myles’ diagnoses during her 20 week ultrasound, StHS has offered Tena and her family hope, support, and information about the importance of CHD research. We appreciate StHS and consider them an extension of our family at Step2.  Saving tiny Hearts has raised $2 million in last nine years for CHD research.  They have no paid employees and $0.98 of every dollar raised is put into research efforts.

Each year, we try to find new and creative ways to raise money for StHS..  In 2014, we will be donating a portion of the sales from each Tropical Island Resort to StHS. Also, the packaging of the product features a very special guest that is near and dear to our hearts – Myles! You can check him out rocking his scar on the packaging of this product along with the StHS logo.  This product is available online or in-store at Walmart.

Saving Tiny Hearts

When you decide to purchase the Tropical Island Resort you will not only be buying a splash-tastic water table for your kiddos, but you’ll also be supporting a cause to save the lives of tiny heart superheroes all over the world.

Find out more information on how you can help support this worthy cause by visiting StHS’s website.

Learn Through Play: Sharing & Caring

sharing & caring

Don’t you love when your little one gives you a hug or when they want to share a toy or food with you? Those sweet gestures can fill your heart with joy and make your day complete. Expressing emotions and understanding feelings are critical social skills for kids to develop.

It is important to encourage sharing and caring on daily basis; here are a few ways to help your child to develop these social skills:

  • Model generosity: Act as a role model for your children. Hold the door for others, even if they are far away. If someone drops something on the ground at the grocery store, pick it up for them. Performing good deeds can encourage children to care for others by performing similar acts of kindness.
  • Praise them: When children share something with another child or show some type of sweetness to you or another person, praise them for their good intention.
  • Story Time:  Young children enjoy stories and the lessons they teach. You can get creative and tell  your own story about sharing and caring or you can read books at bedtime that demonstrate these lessons such as  “A Chair for My Mother” by Vera Williams, “The Berenstain Bears and No Girls Allowed” by Stan and Jan Berenstain or “The Lion and the Mouse” by Aesop.

Sharing and caring are skills that can also be learned through play. A fun fact about Step2 is that we rarely created toys that are meant for solo play because we aim to enhance children’s social interactions and inspire their young minds.  Let’s check out some toys that can help children understand what caring and sharing are all about!

Pretend Play Toys: Kids can learn what care is by nurturing a baby doll with the Deluxe Nursery Center. Children can also begin to grasp the concept of sharing responsibilities (also known as teamwork). While one child is feeding the baby doll at the feeding station, another child can pretend to do the laundry or take care of another baby doll at the changing table. Kids can also use one of our tool workshops to build a bird house together or another creation out of the pretend wood. Kids can even give their creation as a gift to their brother, sister, mom or dad.

pretend play

Play Kitchens: All of our play kitchens feature tons of appliances and accessories to keep multiple children entertained for hours. Our play kitchens are great for children to learn to use together. Children can trade off playing with the accessories or they can team up to cook a pretend meal.  We have been told by some of our customers that their kids have even exhibited caring by serving up a pretend pot of coffee to mom and dad with their play kitchen!

play kitchen

Art Desks & Easels: Children can also get crafty as a way to show they care. When children draw you pictures to put on the fridge or in a frame it is a selfless act of love and also shows that they want to share their hard work with you! Encourage your child to not only draw pictures for you with their art desk or easel, but ask them to draw pictures for their siblings, teachers and neighbors as well. Maybe your kids can even work together to make a piece of artwork to give to their grandparents.

art desk and easel
 

What tips and toys do you use to teach your kids about sharing and caring?