Tag Archives: Step2

Calling All Little Drivers: New Foot-to-Floor Coming Fall 2014!

Rev your engines!  With the global license from Ford Motor Company, Step2 is launching the Ford F-150 SVT Raptor Foot-to-Floor that will wow parents and children alike!  With its monstrous wheels, large grill and rugged styling, Step2’s Raptor foot-to-floor lets miniature drivers experience the real deal!   Available to global customers in 2014, Step2 showcased the Raptor at the International Toy Fair in Nuremberg, Germany.

Step2 modeled its Raptor foot-to-floor after the high performance F-150 SVT Raptor pick-up truck.  As the number one selling truck in the US for 37 years, the look and the name of the F-Series are both recognizable and loved.  “We’re excited to launch the Ford Raptor this fall and think kids are going to love pretending they’re in the driver’s seat of this classic American truck,” says Step2’s Chief Marketing Officer Jerry McDermott.

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Drawing from it’ success in the foot-to-floor category, Step2 brings the innovative 360 degree turning to the new Raptor.  Kids can propel themselves in any direction and turn corners with ease thanks to the additional 5th wheel.  The two opening doors, steering wheel and honking horn are fun features that build little drivers’ sense of independence.

Step2 extends the life of the product and adds additional value with an attachable handle and floor board that inserts easily into the car. For the littlest drivers who aren’t ready to propel themselves, they can hop aboard and take a ride with mom or dad pushing comfortably behind.  Cup holders for drinks on the go and storage in the bed of the truck for other toys make a ride around the neighborhood that much nicer.

 

Thoughtful Thursday: Power of Friendship

thoughtfulthursdaypoweroffriendship

Best friends are always there to pick you up when you are feeling down. When six-year-old Zac Gossage was diagnosed with leukemia, his best friend Vincent Butterfield was right by his side to make him feel better.  During the holidays, Vincent sold scarves and raised $200 to give to Zac’s family.  But Vincent didn’t only raise money for his best friend; he also shaved his head so Zac wouldn’t be the only one without hair!

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Courtesy of WRCB TV

The power of Zac and Vincent’s friendship is incredible and proves that they would do anything to help one another out. Both boys are learning important lessons from this experience – Zac is learning what it means to have a selfless best friend, while Vincent is beginning to understand what it means to have a fighting spirit as Zac battles cancer. Zac is still undergoing chemotherapy but he still goes to school and sees his best friend all the time.

This Thoughtful Thursday we commend both Zac and Vincent for having each others’ backs.  We are wishing Zac a speedy recovery and sending positive thoughts to him, his family and his friends.

 

Blogger Spotlight: Blessed by Brenna

Over the years, Step2 has had the pleasure of working with incredible bloggers from all over the United States. This year is no different! This year, we will be highlighting the 10 Step2 Ambassadors in our new blog segment called Blogger Spotlight. Each month, we’ll be interviewing a Step2 Ambassador to find out a little bit more about them!

courtneyThe first blogger that we would like to introduce you to is Courtney, author of the children’s book That’s How You Know and the blog Blessed by Brenna. We’ve had the pleasure of working with Courtney since early 2013. She first started her blog at the end of 2011 when her daughter Brenna was four days old and diagnosed with a rare and life-threatening skin condition called Harlequin Ichthyosis. Brenna’s birth inspired Courtney to begin writing to update family and friends about the condition of her daughter while educating readers about this rare skin condition.

Courtney’s favorite part of blogging is having a creative outlet to voice the challenges of parenting and providing health care for her daughter. She enjoys inspiring others through her writing.  “I love to hear from other families who say, ‘I feel that way too. Thank you.’ Or people who tell me that I’ve helped changed their perspective or deeply inspired them with my writing,” says Courtney.

We spoke with Courtney about life behind the blog.

Step2: What does a typical day look like for you?

Courtney:

During the week, I always get up before my kids so that I can shower and write in the early morning quiet. The rest of our day is consumed with preschool for my son Connor, applying Aquaphor on Brenna’s skin 4-5 times a day, tube-feeding Brenna, playing and reading with the kids, running errands, and usually a doctor’s or therapy appointment thrown in there! After my husband gets home, we give Brenna a long bath, eat dinner and then put the kids to bed. In the afternoon, I also usually get another 30-45 minutes to work on blogging during nap time!

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S2: What advice do you have for bloggers just starting out?

C: Find your own voice! This can be so challenging Blog about what you’re passionate about, and from your own voice. There are so many successfully written blogs out there, but don’t try to emulate any one of those because it won’t work for you.

S2: Do you have a specific piece you have written that you are really proud of?

C: I have a lot of pieces I’m very proud of! I try to always write from my heart, and therefore I’m proud of most of what I write. Specifically, some of my favorite posts are from Brenna’s 2nd birthday, when Connor started preschool, and a 5-part series I wrote about Brenna’s first week of life.

S2: What blogs do you follow?

C: Way too many! Some of my favorites are Money Saving Mom, Modern Mrs. Darcy, It’s The Small Things, Michael Hyatt, Momastery, Pioneer Woman, What Do You Do, Dear?, Bower Power, Blue-Eyed Bride, IHeart Organizing, Enjoying the Small Things (Kelle Hampton), Confessions of the Chromosomally Enhanced and Courtney DeFeo.

S2: What is your favorite activity to do with your family?

C: Life can get so crazy that when we have the opportunity on a weekend to just stay in, we take it! My favorite thing to do is to throw a pizza in the oven or have simple appetizers for dinner, pull out a blanket for a picnic meal in the living room, and watch a family movie. It’s so relaxing and enjoyable to spend low-key time together!

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S2: If you could travel anywhere in the world, where would you go and why?

C: There are very few places I wouldn’t go! I love to travel. I would say my top choice would be Europe – I’ve been twice, but there is still so much to see! I have loved everywhere I’ve been in Europe, and I can’t wait to visit more countries there. When our kids are grown, my husband and I want to live in Germany for a few months and travel around Europe J

S2: What do you like most about working with Step2?

C: I would say the marketing aspect of it.  I always love learning about business and marketing, and it’s been so enjoyable to work with Step2 on promotions and programs to showcase their products. I also have to say that I absolutely love how caring and inclusive Step2 is with programs like Everybody Plays!

Thank you, Courtney, for taking the time to share your life with us! To learn more about Courtney, visit her blog Blessed by Brenna.

Splash Up Some Love for Saving Tiny Hearts

For almost six years, Step2 has partnered with the Saving Tiny Hearts Society (StHS) to raise money  to fund research  around congenital heart defects (CHD). CHD is the number one birth defect in the United States and the world, and is also the most fatal childhood disease. A child is born with CHD every 15 minutes and 100,000 of them will not survive to celebrate their first birthday.  Thousands more will not make it to adulthood.  Research can change those numbers and that is why we are committed to this cause and have been for such a long time.

Two and a half years ago, the Step2 family was also personally impacted  by CHD.  Tena the Director of Online Marketing has a son named Myles who was born with CHD. In the first seven months of Myles’ life, he underwent three heart surgeries and one heart catheterization. Myles will have one more surgery before he is ready to go off to kindergarten.

Since learning about Myles’ diagnoses during her 20 week ultrasound, StHS has offered Tena and her family hope, support, and information about the importance of CHD research. We appreciate StHS and consider them an extension of our family at Step2.  Saving tiny Hearts has raised $2 million in last nine years for CHD research.  They have no paid employees and $0.98 of every dollar raised is put into research efforts.

Each year, we try to find new and creative ways to raise money for StHS..  In 2014, we will be donating a portion of the sales from each Tropical Island Resort to StHS. Also, the packaging of the product features a very special guest that is near and dear to our hearts – Myles! You can check him out rocking his scar on the packaging of this product along with the StHS logo.  This product is available online or in-store at Walmart.

Saving Tiny Hearts

When you decide to purchase the Tropical Island Resort you will not only be buying a splash-tastic water table for your kiddos, but you’ll also be supporting a cause to save the lives of tiny heart superheroes all over the world.

Find out more information on how you can help support this worthy cause by visiting StHS’s website.