Tag Archives: Summer 2012

Racing to the Finish with the Launch of Corvette Bed

Toddlers and parents who love cars will be delighted by the new Step2 Corvette Bed, which accommodates a toddler mattress and easily converts to hold a twin mattress, extending the life of this product for toddlers age 2 to about age 10.

“The Corvette bed, as well as each complementing piece, is designed with authenticity in mind,” said Jerry McDermott, chief marketing officer of Step2. “Step2 is the first toy maker to create such a realistic looking toddler car bed, and who better to partner with than Corvette, an iconic American brand. We anticipate parents and children being very excited about this fun product line.”

Modeled after the renowned Corvette Z06, this red racing bed, MSRP $299, features silver rims and realistic details. The upgraded Corvette Bed with Lights™ model, MSRP $329, also comes equipped with working headlights that turn on with a tap. When a toddler mattress is in place, children will enjoy the built-in racetrack in either model.

The entire line design and colors match the Corvette bed and all items are durable and will last through multiple children. The full line is constructed of sturdy polyethylene and is easy to clean. Some of the products require adult assembly.

The Corvette Tool Chest Dresser (MSRP $109.99), Corvette Storage Chest  (MSRP $ 64.99), and Corvette Room Organizer complete the bedroom theme.

The new line, which was unveiled in the U.S. at the New York Toy Fair, Feb. 12-15, will be available at retail in August 2012.