New news from Step2

Wow, it’s been a long time since I’ve blogged, so I’ll try to catch you up on what’s happening. We’ve been tightening down our coupon code features at, which means we’ve been creating a few new specials here and there. Want to find out about them? Most of them get advertised through our twice-a-month email newsletter, so that’s a good place to start. Others may show up in our ads in various magazines, including Parenting, Parents, and WonderTime.

But saving you money isn’t all we’ve been up to. We’ve also started shipping some popular new products such as the Grand Walk-In Kitchen and the Choo Choo Wagon. We’ve brought back a few old items for short runs (the Snow Runner and Bobsled Racer), and we’re continuing development on next year’s new toys. Honestly, I can’t tell you more, but I do know that one in particular is going to be wildly popular. In fact, I find myself wishing that I had one as a kid! You’ll get more details as we get closer to production.

Things are starting to pick up for the Christmas season, and as always we recommend that you place your orders as early as possible. As hard as we try to get those last-minute orders out in time, every year there’s a few people who just wait too long. Don’t be one of them! Plus, this year we have limited quantities on some of our new and re-released items (including every product I’ve listed above), so don’t wait until they’re gone.

That’s all for now, but check back soon for more news!


  1. Not sure if this is the right place to ask this, but … are you ever going to come out with a computer desk similar to (dare I say) one of your competitor’s that retails for over $1000 – *and* you have to buy the computer with it?

    Wow, what a great thing that would be for you guys. I’d totally buy it for my little one.

    It would house the computer and all the wires, so no little fingers could get to anything. Genius idea, in my opinion.

    -mom of 13 month old

    … into everything and two steps away from mastering Freddie Fishy

  2. Our design and production process is quite lengthy and exhaustive, so I can’t really comment on if we are ever going to come out with something like this, but it is a good idea.

    When we come up with new ideas for production, first we must make sure that they’re feasible (we need to avoid safety issues, make sure that our molding process would work well for that particular item, etc), then we have to make sure that we can find retailers who will commit to carrying the product in their stores. Once that all happens, then we can move forward on final designs, molding tools, and production.

    But again, you’ve got a great idea there, and I’ll make sure to pass it along to our designers in case they haven’t already thought about it.

  3. I want to purchase one of the kitchens sets and was wondering if there are any coupons or discounts out there? I would love to save 10 or 20 %?

  4. We are currently running a free shipping promotion on three of our kitchens, which is a savings of between $17 and $30 depending on the model you buy.

    If you would like to receive news of promotions, the quickest and easiest way to do so is to sign up for our email newsletters via the form on the right side of every page.

  5. We got my son the Grand Walk-In Kitchen for Christmas/his birthday, and he’s loving it. I think a great accessory for Step2 to come out with would be a pantry–a cabinet to put next to a toy kitchen that could hold all the dishes, food, and pots and pans that don’t fit as well as they could in the kitchen cabinets. Especially if I got some of the other kitchen accessories, like the baking set, I would want him to have somewhere to put them!

  6. I was looking at your different toddler beds and wanted to purchase the fire truck one. The shipping on this product is almost as much as the product itself. I was wondering if you would be running a special anytime soon. Thanks!

  7. Unfortunately, I cannot discuss upcoming promotions. Again, the best way for you to keep up on promotions is to join our email newsletter. We occasionally offer specials through that newsletter that are available only to subscribers, or that become available to subscribers a week or two before they become public.

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