Customer Reviews Facebook Integration Recognized by ClickZ

In a article yesterday, was highlighted as a company using Facebook programming for “relevant, compelling consumer” problem solving.

The article states:

“Several retailers, including Step2, have materially enhanced the customer reviews on their product pages with Facebook Connect. Customer reviews is the user-generated content (UGC) that drives SEO and conversion.” on

Step2 is proud to work with Power Reviews, a customer reviews platform that aims to “empower customers to make confident purchase decisions.”

Cathy Halligan, SVP of Sales & Marketing at Power Reviews, writes:

“Consumers want objective reviews from other consumers relevant to them, and authentic, real reviews they can trust are critical. The ‘like’ button (1) shows me how many people have endorsed the product and whether they’re in my network. The reviewers’ Facebook profile (2) gives me that information to know a mom, like me, endorses this product. I can also comment on this product (3), stimulating the conversation with my friends on Facebook. Step2 increases the relevance to me, using Facebook, and my trust in the review, giving me confidence to click the ‘add to cart button.’ Problem solved.”

We’d like to give a big “thank you!” to our customers who have helped contribute to the 24,000+ product reviews on

To contribute a product review on, please visit the page of the product you wish to review.

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