Welcome to the New Step2.com

We are excited to officially launch the NEW Step2.com! The updated website has a modern look and feel, and a more responsive design to give our online shoppers the pinnacle customer  experience. We’ve also updated the Step2 logo to match the redesigned website.

New Step2.com 2015

“What inspired us to relaunch Step2.com was the opportunity to make mom’s shopping experience as well as her research experience much more efficient,” said Chris Quinn, president and CEO.

The updated website supports our mission of bringing family together by simplifying the online shopping experience, enlarging the photographs, and streamlining the information moms and dads need to make informed purchases for their children. One key update is the ability to shop by brand partner, including Corvette® and Thomas the Tank Engine™.

Step2.com Shop by Brand

“What bringing family together is really about is mom playing with her son or her daughter,” said Quinn. “It’s about her son or daughter playing with their best friend instead of just playing alone, which isn’t a bad thing, but it’s a good thing as well to complement alone time with tools and toys that really enable them to be different characters, to really use their imagination.”

The goal of Step2’s products, which range from play kitchens, to ride-ons, to playhouses and more, is to inspire young minds and encourage interactive and creative play.

“Step2 toys bring an opportunity for mom to successfully compete for her child’s attention – attention away from a television set, a tablet, or smartphone and towards her or towards her child’s friends,” said Quinn.

Step2 is committed to providing all children with a happy and active lifestyle. To show our diversity and commitment to children of all abilities and help provide all children with the value of creative play, Step2 has partnered with two organizations this year – Changing the Face of Beauty and the Saving tiny Hearts Society.

Step2 Castle Top Mountain ClimberThe partnership with Saving tiny Hearts Society began nearly seven years ago and since then, Step2 has donated more than $30,000 to fund research around congenital heart defects (CHD), the number one birth defect worldwide. Both partnerships, along with Step2 photography that showcases children of all abilities, will be featured on the updated website.

“In order for us to be successful as an Internet retailer, it’s critical that we have a great relationship with moms and our consumers,” said Quinn. “I encourage everyone to please give us unfiltered feedback because we’re committed to make sure we provide the most dynamic Internet experience possible across any platform – not just the toy industry.”

Win Christmas Gifts from Step2!

To celebrate the relaunch of Step2.com, we’re giving someone FREE TOYS for Christmas 2015 from Step2! Enter the Step2 Christmas 2015 Giveaway for a chance to win a $750 shopping spree on Step2.com. As you may recall, we ran a similar Christmas giveaway in July (congratulations to the winner – Katie S. from Whitman, MA), and now we’re giving everyone a second chance to win!

Enter to win a $750 shopping spree to Step2.comTo enter, visit http://woobox.com/sg2q3j and follow the instructions in the form. You’ll notice that you will be asked to locate 3 stars on Step2.com. Here are some hints (plus, you’ll find special savings on products with stars!):

  • Meet me in the CLUBHOUSE
  • CHOO CHOO! All aboard!
  • Vroom, vroom. COMBO for savings.
  • This kitchen is GRAND, with, or without a grill!
  • This kitchen is mom’s DREAM!
  • Cook up a DELUXE meal
  • What an ADVENTURE, with, or without a glider
  • A PLAYHOUSE and a CLIMBER in one!
  • UP & DOWN and so much fun
  • That was one EXTREME ride
  • Like an art STUDIO and DESK in one!
  • We had a [wonder]BALL!

Additionally, we’d love your feedback about the new Step2.com, so feel free to let us know what you think in the entry form (not required for entry).

Entries are accepted August 18 – August 25, 2015 EST and the giveaway is open to residents of the 48 contiguous US states. Must be 18 or older to enter. The winner will be contacted and announced on Facebook the week of August 31, 2015. The winner’s $750 shopping spree will be valid August 2015 – December 31, 2015.

  1. I think it’s great from what I have checked out so far and can’t wait to keep looking at the site. I love the products that I have for my 2 year old son and his buddies.

  2. Awesome Contest ! I really hope to win. I would use the spending spree to buy educational toys for my grandsons !

  3. I could really use free Christmas gifts for my 4 grandkids. 7 yr old male,7 year old female, 1 yr old female and a 4 day old male. My oldest daughter is on maternity leave with no income and her husband is having surgery next week also no income nor insurance. So this would be a wonderful gift if I were to win.

  4. We love all of our step 2 products!
    My son Mason, 3 years old happens to have Down syndrome and I can’t begin to tell you how much easier these products are for him to reach at his size and height. The Growing kitchen is perfect, his storage chests are light and easy to open, the double slide with a bridge in our yard has height and size appropriate steps for his little legs and everything is so durable! We have two boys and my little one his 15 months old who plays side by side with Mason with all of his step 2 toys! Thank you Step 2!

  5. I use Step2 for many years for my children and now I have two grandsons. I command them to use that too to keep them busy and have some adventure!!

  6. Thank you for a second chance Step2, you are always my go to site for all seven of my grandbabies, kitchens, picnic tables, club houses, roller coaster, just to name a few, now that they are getting older looking for more educational toys thank you for a wonderful new site Step 2!

  7. Love the new Step2 Site!!!! Love the big pics and overall easier navigation!!! I have 3 children, my middle child Rylee was born with 2 CHD’s …. I am so greatful that a Step 2 gives to the heart kids!!!!! Just wanted to thank you from the bottom of my ?? !!!!!! ????

  8. We would also love to win a playhouse as well. My son just had a transplant in april and has spent most his lifein the hospital and desereves to have some awesome step 2 toys to play with. We only buy from step 2!!

  9. The Step 2 line is everything my son would dream about having. The learning activities are fun while teaching him valuable tools to give him a head start.

  10. I’ve never owned any step two products but I would like to save up money for a climber and a play house.
    I love all of your guys products but my favorites are the kitchen sets and play houses.

  11. Thank you Step2 for such wonderful products! Your products are so durable and well loved in our household. I hope we win a shopping spree to add safe fun stuff for our kids and neighborhood friends to enjoy!

  12. There’s so many new items that are amazing!!! My grandson would love the Thomas the Tank bed – my daycare would go nuts over the Clubhouse Climber or the Wonderball Fun house! Great choices!

  13. Thank you step 2 for all the wonderful products, they are so durable and fun. My son would love one of the car beds, he would be the coolest kid on our block, hahaha. Great new website too!

  14. I Love the new website ! Another item I’d LOVE to have is the Castle top mountain climber !!!! It would be PERFECT for my 2 year old sweet little boy !!! He would absolutely LOVE IT ! Just as much if not more than he LOVES ALL OF HIS STEP2 TOYS !!!!!! Thank you for making such GREAT products !!!! All of the STEP2 products we have are made with such AMAZING quality, I’m sure my baby on the way (7 more weeks!) will LOVE all of your products just like his big brother does ! Thank you for giving us a chance to win this PICK 3 ITEMS GIVEAWAY !!!!!!!!!!

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