We have collaborated with British luxury Sports and Supercar manufacturer McLaren Automotive to launch the officially licensed Step2® McLaren 570S Push Sports Car, a toddler-sized push car version of the McLaren 570S sports car.
The Step2 McLaren 570S Push Sports Car made its debut today in the TrendGallery of the Spielwarenmesse toy fair in Nuremburg, Germany.
“McLaren represents the pinnacle of supercar performance, design, and racing heritage,” said Chris Quinn, President and CEO of Step2. “The Step2 McLaren 570S Push Sports Car takes our iconic children’s push car to a thrilling new level that we hope serves to fuel children’s imagination while engaging parents to spend more time with their children leveraging the very best Step2 has to offer.”
The luxury push car will feature the innovative styling of the McLaren 570S sports car plus Whisper Wheels™ and an easy-fold handle for quick storage and transport. A large storage area under the seat, multiple cup holders and a pretend steering wheel with electronic sounds provide the optimum riding experience for mini racers.
McLaren Automotive is the British manufacturer of hand-built luxury, sports, and supercars. McLaren Automotive launched its first car, the 12C, in 2011. The Sports Series family, which includes the 570S, was launched in mid-2015 as the most accessible range of McLaren cars, and by the end of 2016, the company had sold over 10,000 supercars. In 2016, it sold nearly 3,300 cars, with the McLaren 570S being the most popular choice of its discerning customers.
“McLaren Automotive is pleased to appoint Step2 to our growing Official Licensee programme,” said Hayley Robinson, Licensing Manager at McLaren Automotive. “Step2 is highly regarded in the toy industry, and we are confident they will be a great addition to our licensed toy category. By appointing rights for the McLaren 570S Sports car, this offers a great attainable product for young fans to buy into the McLaren brand at a very early age.”
The Step2 McLaren 570S Push Sports Car will be available for purchase in the fall of 2017 on Amazon.com and Step2.com with a targeted MSRP of $79.99. The line will expand in spring of 2018, driving McLaren into dreamland.
The official press release can be downloaded here.